IS Process Owner L2G

• Marketing & Lead Generation expertise: You master the processes of acquisition, management, nurturing, and lead qualification, ideally in a B2B, digital, or SaaS environment.
• Marketing & IS Transformation: You have significant experience in the transformation of Marketing processes, CRM, Marketing Automation, functional domain management, or business analysis.
• Process & systems vision: You know how to translate acquisition and conversion challenges into structured IS requirements and understand the interactions between data, Marketing tools, and the CRM environment.
• Cross-functional leadership: You know how to unite and challenge Marketing, Sales, and IT interlocutors in order to align priorities and evolve a complex application ecosystem.

• International environment: You are comfortable in English and enjoy working on processes and systems covering multiple markets or geographies.

• Business impact: contribute directly to the transformation of a key process for prospect acquisition and commercial development.
• Cross-functional role: evolve at the intersection of Marketing, Sales, Data, and information systems in a SaaS environment.
• Innovation & automation: exploit the possibilities offered by data, automation, and AI to evolve lead generation and qualification processes.

> Transparent remuneration from the recruitment stage > 3 days of flexible on-site presence* > An Edenred card with a daily value of €10, 60% covered > A company savings plan and an annual profit-sharing bonus* > A 75% reimbursement of public transport / a sustainable mobility allowance > A complete CSE offer: annual holiday vouchers, activity reimbursements, holiday offers & cultural partners > Ambitious company agreements to support you through all stages of life* > A referral bonus of €1500 gross* > 3 days of corporate sponsorship * Not applicable to internships

At Cegid, we are a European leader in cloud management IA solutions for professionals in finance (treasury, taxation, ERP), human resources (payroll, talent management), and Retail.

In a constantly evolving world, our employees support our clients in achieving their projects and ambitions through useful and innovative solutions.

Joining our teams means contributing to the operation and transformation of a fast-growing international organization, at the heart of product, technology, data, finance, people, and employee experience challenges. We design solutions in which artificial intelligence is a structuring component of the product: it enables understanding data, enriching functionalities, and transforming the way our clients interact with their tools.

As part of a major transformation of its operational model and IT department, Cegid is creating a position of IS Process Owner dedicated to the Lead-to-Generation domain in order to strengthen the alignment between Marketing and Sales challenges and information systems.

In close partnership with the Business Process Owner, you will carry the IS vision for the lead generation and qualification process, from prospect acquisition and engagement to their transmission to the sales teams.

The position is based in Lyon, Paris or Madrid, within the Information Systems Department, with strong interactions with the Marketing, Sales, and IT teams.

Drive the IS transformation of the Lead-to-Generation process in order to optimize prospect acquisition and qualification, streamline their journey, and strengthen Marketing's contribution to the generation of commercial opportunities.

• Lead-to-Generation strategy & roadmap: you define and manage the IS roadmap for the domain by aligning technological evolutions with acquisition, engagement, and lead generation priorities.
• End-to-end prospect journey: you work with the Business Process Owner to optimize interactions from prospect acquisition to their qualification and transmission to the sales teams.
• Automation & innovation: you identify automation and AI opportunities to improve segmentation, nurturing, lead qualification, and the efficiency of Marketing processes.
• Integration & data: you ensure the consistency of solutions and data flows between the Marketing and sales ecosystem to guarantee a smooth and measurable prospect journey.
• Cross-functional governance: you unite Marketing, Sales, and IT stakeholders to prioritize evolutions, facilitate decision-making, and secure the execution of the roadmap.