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Senior CRM/Retention Marketing Manager

On-site in Spain·Full-time·Added 3 days ago (last checked 19 Oct)

Clearly

5 open roles

Overview

Work mode
On-site, Spain
Contract
Full-time
English
Required
Experience
4+ years

Visa options

  • The ad doesn’t mention sponsorship

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Skills

Requirements

What we're looking for

  • 4+ years in CRM / lifecycle / retention marketing in product companies, including 2+ years owning the channel end-to-end with a revenue KPI.
  • Hands-on experience with Customer.io, Braze, Iterable or similar, including the data model, event-triggered campaigns and API/webhooks.
  • Comfort with data: you build your own reports and know how to prove that a campaign actually worked.
  • Solid deliverability and GDPR basics.
  • Strong writing and an ethical, care-driven approach to retention.

    Who you are
  • Owner: you finish what you start and take on areas nobody owns yet.
  • Systems thinker: you design how the whole channel works, not just the next campaign.
  • Clear communicator: you can explain complex logic simply.

    Nice to have

Nice to have

  • WhatsApp Business API or push notifications.
  • Experience in health, wellness or mental health products.
  • SQL basics; Mixpanel, Looker or BigQuery.
  • Working across two or more markets/languages.

The role

Rozmova & Clearly is a mental health marketplace that connects clients with licensed therapists. You'll own how we talk to users after sign-up, across email and WhatsApp. The goal is a channel that grows revenue and retention, and feels like care, not pressure.

This is a senior, hands-on role. You'll work closely with product, engineering and analytics, and have real autonomy over what we send, when, and to whom.

What you'll do

What you'll do

  • Own CRM across email and WhatsApp: strategy, flows, contact policy and results.
  • Build and improve lifecycle flows (onboarding, activation, reactivation, win-back) based on user behaviour and product signals.
  • Own segmentation: know which user attributes and events we have, and work with product on what's missing.
  • Set up and maintain channel integrations together with engineering.
  • Run a regular testing cadence and measure impact in revenue and retention, not just opens and clicks.
  • Build channel reporting and explain results simply to the team.
  • Keep communication caring, private and on-brand: nothing in a subject line or preview should reveal that someone is in therapy.

    What you bring

About Clearly

Clearly is a software company specializing in AI-powered video creation and editing tools, enabling users to produce professional-quality videos with ease. The company operates globally with a focus on innovative technology solutions, serving a diverse range of clients from individual creators to businesses.

Industry
Software
Employees
50
Headquarters
Tel Aviv, Israel

Good to know if you are moving

  • The company is headquartered in Tel Aviv, Israel, a major tech hub, but is expanding its remote and international presence.
  • The current open role in Spain is an SMM Intern position, which may offer a pathway into the company's marketing operations.
  • As a software company, Clearly likely offers a dynamic, tech-driven work environment with opportunities to work on innovative AI products.
  • Given the remote-friendly nature of many tech companies, international candidates may have flexibility in work arrangements.
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