CRM Manager

At MC Headhunting, we are looking for a CRM Manager for an energy sector company located in the Vallès Occidental region.

Strategic Development:

• Identify opportunities to improve customer relationship management.
• Create and execute CRM strategies that drive retention, loyalty, and customer value.
• Analyze data to understand customer behavior and develop insight-based actions.

Platform Implementation and Management:

• Supervise the implementation and optimization of CRM systems.
• Manage CRM platforms to ensure their effectiveness and functionality.
• Collaborate with technology teams to integrate systems and improve operational efficiency.

Segmentation and Personalization:

• Develop customer segmentation strategies to personalize communication and offers.
• Implement personalized marketing campaigns based on customer data.

Analysis and Metrics:

• Establish and monitor relevant KPIs (Key Performance Indicators) to evaluate CRM performance.
• Perform data analysis to identify trends, opportunities, and areas for improvement.
• Generate regular reports on CRM performance and provide recommendations for optimization.

Interdepartmental Collaboration:

• Work in close collaboration with marketing, sales, and customer service teams to ensure a consistent and high-quality customer experience across all touchpoints.
• Facilitate communication and collaboration between different departments to ensure effective implementation of CRM strategies.