Paid Media Internship

You are one of us if your heart beats hospitality. If you are generous with your help and honest in your feedback. If your mind sparks with new knowledge and you move with momentum. Are you the friend who makes the dinner reservation and chooses the wine? Then you’re home with us. You also bring:

• Currently pursuing or recently completed a degree in Marketing, Business, Communications, Data/Analytics, or a related field.

• Genuine interest in performance/paid media marketing; prior coursework, personal projects, or a short internship in digital marketing is a plus.

• Comfortable with numbers and spreadsheets (Excel/Google Sheets); Looker Studio or similar reporting tools are a plus.

• Some familiarity with Google Ads and/or Meta Ads Manager is a strong plus, but not mandatory, we'll train you.

• Detail-oriented and comfortable with daily, recurring monitoring work, you notice when a number looks off.

• Spanish as first language, fluent in English

• Proactive, organized, and comfortable coordinating with an external agency.

• Real ownership of campaign monitoring and reporting from day one: not just observing.

• Direct exposure to a specialized paid media agency (Artefact) and hands-on work in Google Ads and Meta Ads Manager.

• A 6-month, full-time internship based in our Barcelona office.

• Mentorship from the CoverManager/HTG marketing team, with room to bring your own ideas on reporting and creative testing.

• A fast-growing, international hospitality-tech environment.

We work with an external paid media agency, Artefact, who plans and executes our Google Ads and Meta campaigns. We're looking for a Paid Media Intern to sit close to that relationship day-to-day: monitoring campaigns, sharpening how we report on performance, keeping creatives fresh, tracking competitors, and getting hands-on with campaign execution yourself. This is a great fit for someone who wants real, daily exposure to a live paid media operation rather than a purely theoretical marketing internship.

• Monitor Google Ads and Meta campaigns on a daily basis, flagging budget pacing issues, underperforming ads, or anomalies to the team and to Artefact.

• Build and maintain performance reporting (dashboards and recurring reports) that gives the team a clear, consistent view of spend, CAC, conversions, and ROAS across channels.

• Coordinate the refresh of ad creatives (static, video, copy) with design/content, keeping a steady pipeline of new assets to fight ad fatigue.

• Run competitive benchmarking on paid media: track competitor ads, offers, and positioning across Meta Ads Library and Google, and summarize findings for the team.

• Get hands-on in Google Ads and Meta Ads Manager: help set up, launch, and optimize campaigns and ad sets alongside Artefact.

• Act as a day-to-day point of contact with Artefact, helping translate business priorities into campaign briefs and following up on action items.

• Support ad-hoc analyses (channel mix, audience testing, landing page performance) to inform paid media strategy.