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92,000+ live jobsHead of CRM
Hybrid in Barcelona·Full-time·Added 1 month ago (last checked 26 Oct)
Our summary
- Work mode
- Hybrid, Barcelona
- Contract
- Full-time
- English
- Required
- Experience
- 8+ years
- Benefits
- Private health insurance, gym access
Visa options
The ad doesn’t mention sponsorship
Not a refusal, but not a yes. Worth asking in your first message.
Skills
Requirements
What we're looking for
- Experience (8+ years) in lifecycle marketing or CRM where you acquired a strong understanding of segmentation, automated user journeys, and personalized communication. (using marketing automation tools such as Braze, HubSpot, Salesforce, etc.)
- Extensive experience (3+ years) working closely with analysts and data teams. You know how to turn user data into actionable insights and have a passion for testing, learning, and iterating.
- Management experience, leading a team of CRM specialists.
- Experience with the operational and system side of CRM, enough to assess opportunities/downsides.
- A strategic mindset. You can see the big picture, but also loves diving into the details.
- A collaborative spirit. You love working with other teams to bring ideas to life, this is powered by your outstanding communication and stakeholder management skills.
- A problem solving and results-driven, can-do attitude.
- The ability to learn fast and adapt yourself to different business situations
- Hands-on attitude. You’ll have to roll up your sleeves!
Nice to have
- Experience in startups or technological platforms
- Food delivery company experience in a growth department
- Experience in international environments
- Experience with Braze
Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.
Education & certifications
- Preferably a degree in Business Administration, Economics, Marketing or equivalent (Master's Degree would be advantageous)
Pay & benefits
What you'll get
- 🌟 An enticing equity plan that lets you own a piece of the action.
- 💪 Top-notch private health insurance to keep you at your peak.
- 🍔 Monthly Glovo credit to satisfy your cravings!
- 💳 Discounts on transportation, food, and even kindergarten expenses.
- 🏊 Discounted gym memberships to keep you energized.
- 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
- 👪 Enhanced parental leave, and office-based nursery.
- 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.
The role
Job Ref ID: JR0074548
You will be responsible for taking full ownership of our marketing communication strategy and lead an amazing team while working closely with key stakeholders (think tech, data, design and brand). If you're someone who thrives on crafting personalized campaigns that connect with users at every stage of their journey, we've got the perfect role for you!
You’ll be the mastermind behind our customer engagement, activation, and retention strategies. You'll oversee and optimize every step of the user lifecycle, from the moment someone first downloads our app to becoming a loyal, long-term advocate.
What you'll do
- Own the strategy – Develop and drive the CRM automated marketing communication strategy for users across all lifecycle stages (onboarding, engagement, reactivation, retention, etc.)
- Define the channel mix – Plan, launch, and optimize multi-channel campaigns (email, push notifications, in-app messaging, etc.) to keep users engaged and excited about our brand.
- Lead your team – Manage and inspire a team of 3 lifecycle specialists, helping them grow and execute on campaigns that deliver results.
- Collaborate cross-functionally – work closely with our tech, data, design, and brand teams to ensure lifecycle strategies are both effective and scalable. Also, ensure we leverage new technologies for process optimization, as well as user segmentation and personalization.
- Data-driven decision-making – Dive deep into analytics and user behavior to continuously improve our messaging, segmentation, and overall strategy optimizing for maximum contribution to customer lifetime value.
- Innovate and experiment – Test new ideas and approaches, staying on top of lifecycle marketing trends and tools to keep us ahead of the curve.
Hiring process
4 steps4 interviewsa task to do
Recruiter conversation
With a recruiter
You'll meet one of our recruiters to talk about your motivation, your background, and why you think Glovo could be your next move. We'll also cover cultural alignment and help you understand what the next steps will look like.
Hiring Manager interview
With a Hiring Manager
This one's with the Hiring Manager. Expect a deep dive into your skills and capabilities, problem-solving mindset, and growth potential. We'll look at your experience, but also how you think, collaborate, and if you could be a great asset in the team/company growth in the future.
Practical challenge
With panel of interviewers including the Hiring Manager
You'll get a practical challenge — something relevant to the role — to work on and present to a panel of interviewers including the Hiring manager. It's our way of seeing how you think through real problems, make decisions, and communicate your ideas.
Stakeholder meeting
With a stakeholders you'd potentially work with
You'll meet with other relevant stakeholders you'd potentially work with. This step is all about making sure we're a strong mutual match — in values, in energy, and in how we work together.
Offer · With a recruiter
- Glovo publishes this business process alongside a separate one for tech roles.
About Glovo
Glovo is a Barcelona-based on-demand delivery platform that connects users with local couriers and partner stores to deliver food, groceries, and other products in minutes. Operating across more than 25 countries in Europe, Africa, Asia, and Latin America, the company has become one of Europe's leading multi-category delivery apps, processing millions of orders annually and employing thousands of people globally.
Glovo was founded in Barcelona in 2015 and maintains its global headquarters there, with a significant presence in Spain. The company is known for its fast-paced, startup-like culture, flexible working arrangements, and a strong focus on technology, data, and product innovation, making it an attractive option for international professionals looking to work in a dynamic, multicultural environment in Spain.
- Industry
- Delivery
- Founded
- 2015
- Employees
- 1,000–5,000
- Headquarters
- Barcelona, Spain
- In Spain
- Barcelona, Madrid, Valencia and 7 more
Good to know if you are moving
- Glovo's official working language is English, making it accessible for international hires who do not speak Spanish.
- The company offers a flexible remote-work policy, with many roles open to fully remote candidates from anywhere in Spain or abroad.
- Barcelona, where Glovo is headquartered, is a major European tech hub with a large international community and excellent connectivity.
- Glovo provides relocation support and visa sponsorship for senior and specialized roles, easing the move to Spain.
- The company's culture is described as fast-paced and autonomous, with a strong emphasis on ownership and impact, appealing to professionals from high-growth startup backgrounds.
In their own words
About the company & team
Glovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 70 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Additional information
At Glovo, your success is defined by both results and behaviors. We hire for excellence in craft and for the Leadership Principles that shape how we think, decide, and collaborate. What you achieve matters and how you achieve it defines us. Together, they move the business forward and deliver great experiences. Learn more about our Leadership Principles here.
Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds – all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard.
Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).
So, ready to take the wheel and make this the ride of your life?
Delve into our culture by taking a peek at our Instagram and check out our LinkedIn and website!
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