The English-language job board for Spain

Head of CRM & Data Marketing

Hybrid in Madrid·Added 11 days ago (last checked 23 Oct)

Forus

44 open roles

Apply

Our summary

Work mode: Hybrid, Madrid
Contract: Permanent contract
Hours: Jornada intensiva in summer
Experience: 5+ years

Visa options

The ad rules out sponsorship
The advert says visa sponsorship isn’t available for this role.

Find jobs with visa support

Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

• Solid experience in CRM, Retention, and Loyalty.

• At least 5 years managing CRM strategies and loyalty programs.

• Have participated in the creation, implementation, or evolution of Loyalty models.

• Demonstrable experience in retention, customer lifecycle, and engagement.

• Experience leading cross-functional projects, coordinating teams, and analyzing customer data.

• Advanced knowledge of CRM and Marketing Automation tools.

Pay & benefits

What you'll get

- Permanent contract.

- Strategic project with a direct impact on the company's growth.

- Hybrid work model.

- Intensive working day in summer.

- Access to FORUS sports facilities.

The role

What you'll do

• Design and implement the company's CRM and loyalty strategy.

• Define the Loyalty model, benefits, segmentations, and engagement actions.

• Design customer journeys and customer lifecycle strategies.

• Lead automated campaigns for acquisition, onboarding, retention, and recovery.

• Define advanced segmentation and personalization models.

• Analyze behavioral data and generate actionable insights.

• Lead the exploitation of CRM and Marketing Automation tools.

• Develop dashboards and loyalty indicators.

• Coordinate with Marketing, Operations, Technology, and Management.

• Identify opportunities for customer value growth and churn reduction.

• Lead the technological evolution of the CRM ecosystem.

About Forus

Forus is a Spanish fitness company that operates a network of gyms and fitness centers across Spain. The company focuses on providing accessible, high-quality fitness facilities and services, including group classes, personal training, and modern equipment. With a strong presence in the Spanish market, Forus has grown to become one of the leading fitness operators in the country, serving a large and diverse member base.

Forus is headquartered in Madrid and has a significant operational footprint across Spain, with gyms in multiple cities. The company's work culture emphasizes customer service, operational excellence, and a passion for health and wellness. For international professionals, Forus offers opportunities in gym management, fitness training, and customer-facing roles, making it an attractive option for those looking to build a career in the fitness industry in Spain.

Industry: Fitness
Founded: 1998
Employees: 1,000–5,000
Headquarters: Madrid, Spain
In Spain: Madrid
Website: forus.es

Good to know if you are moving

Forus operates over 30 gyms across Spain, providing opportunities in various cities.
The company offers roles in fitness training, gym management, and customer service, which may be suitable for international professionals with relevant experience.
Spanish language proficiency is often required for customer-facing roles, as the company primarily serves a Spanish-speaking clientele.
Forus is part of the larger fitness industry in Spain, which is growing and offers a dynamic work environment.

All open roles at Forus