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CRM Marketing Manager in Barcelona

Hybrid in Barcelona·Full-time·Added today (last checked 23 Oct)

OLX

12 open roles

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Our summary

Work mode: Hybrid, Barcelona
Contract: Full-time
English: Required
Experience: 4+ years
Benefits: Private health insurance

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Skills

OLX is hiring for this role in several places. This vacancy is in Barcelona.

Requirements

What we're looking for

4 to 6 years in marketing, with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace.
Experience in classifieds, e-commerce or other multi-sided marketplaces.
Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting.
Experience with Braze (or equivalent) and with working with technology and product teams on implementation projects.
Data-driven: design tests, read results and explain business impact through analysis.
User-centric: turn insights into end-to-end consumer journeys.
Intrapreneurial: comfortable building completely new solutions, and working in a matrix with a good degree of ambiguity.
Use AI in day-to-day CRM work, for example to draft and localise copy, build segments, personalise journeys and speed up analysis.
Fluent business English to work smoothly with colleagues across several countries.
Location: based in Barcelona.

Pay & benefits

What you'll get

Competitive salary and an annual bonus (15%)
Training and conference budget
Health insurance (Cigna)
A high degree of autonomy, as OLX believes in empowering people
Hybrid work

The role

We're building marketplace sustainable ecosystems that millions of people depend on every month - to buy and sell cars, find homes, land jobs, and trade secondhand goods. It's commerce that matters: safe, smart, and environmentally responsible.

We do this with courage to innovate, commitment to outcomes, collaboration across 50+ nationalities and 7 markets, and a customer-led approach that puts real people first. Add a desire to win - and you get a culture that's ambitious, fast-moving, and built on trust.

Our brands - including AutoTrader, OLX, Otomoto Property24, and more - are loved by millions. And we're backed by Prosus, one of the world's largest tech investors.

Join OLX and see how far you can go.

Join our CRM Marketing team!

We're looking for a CRM Marketing Manager to join our team.

We use data-driven marketing automation to improve customer journeys through personalised communications across various channels (like email, push notifications or WhatsApp). You will experiment with new ideas, optimise conversion and work closely with stakeholders to drive growth across different OLX categories.

What you'll do

Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category's intake form, so that the category decides what is sent and the centre's standards decide how well it is built.
Design, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention for each brand in each market.
Grow the addressable base (consented, reachable contacts) as a category KPI, and pass consent and data-quality gaps to the CRM function head.
Design, run and read tests (in-channel and incrementality), explain the business impact, and scale proven solutions across the category's markets.
Set weekly priorities with the category's Strategy, Planning and Operations Lead and report results against the category's outcomes.
Propose proven motions for the reusable CRM library and shape the requirements for new CRM channels and capabilities with the MarTech team.

How you'll work

Note: This is a hybrid position, requiring you to work from the office approximately twice per week.

Hiring process

2 steps2 interviews

Apply
First interview
With a recruiter · 30–90 min
About the role, your experience and ambitions, with time for your questions and any accommodation requests.
Second interview
With hiring manager or team members · 30–90 min
Assessment of technical and soft skills and a chance to learn about the team and company.
Feedback and offer · With a recruiter

Interviews usually last 30 to 90 minutes depending on the stage and role.
Unsuccessful candidates hear back within one to two weeks.

About OLX

OLX Group is a global online classifieds marketplace platform, operating in over 30 countries across Europe, Latin America, Africa, and Asia. The company connects buyers and sellers across categories like real estate, vehicles, and consumer goods, and is one of the world's largest classifieds businesses, with a strong focus on building trusted and safe digital marketplaces.

In Spain, OLX Group has a significant presence, with offices in Madrid and Barcelona serving as a hub for product, engineering, and design talent. The company's Spanish operations are a key part of its global product and technology organization, offering international professionals the opportunity to work on large-scale consumer platforms with a strong emphasis on product quality, safety, and user experience. The work culture is described as collaborative and data-driven, with a focus on innovation and impact.

Industry: Classifieds
Founded: 2006
Employees: 5,000–10,000
Headquarters: Amsterdam, Netherlands
In Spain: Barcelona, Madrid
Website: olxgroup.com

Good to know if you are moving

OLX Group operates in over 25 countries, offering international professionals a chance to work in a truly global environment.
The company's tech hubs in Barcelona and Madrid are key centers for product and engineering roles, offering opportunities for international talent.
OLX is a product-driven company with a strong focus on user experience and safety, making it an interesting place for product managers, designers, and engineers.
The company offers a dynamic, fast-paced environment with a strong emphasis on data and experimentation.
OLX Group is part of the Prosus/Naspers group, providing the stability and resources of a large global tech investor.

In their own words

Additional information

OLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply. If this role excites you, we encourage you to apply, even if you don't meet all the requirements - you may be just the right fit for this or other opportunities with us!

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