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What they offer
Full-time hours
Per the ad.
What they ask for
Have the right to work in Spain
Desigual doesn't mention sponsorship in the ad.
Speak fluent Spanish
Listed as a requirement in the ad.
Work in English
English is required, per the ad.
French
The ad asks for French, or counts it in your favour.
Italian
The ad asks for Italian, or counts it in your favour.
Work on-site in Barcelona
No relocation package mentioned.
This job was automatically translated to English,.
The role
Marketing Manager
What you'll do
- Design and execute the marketing plan in accordance with business objectives and Desigual's positioning.
- Develop omnichannel strategies and campaigns for our own stores, department stores, multi-brand channels, and e-commerce.
- Coordinate communication and marketing campaigns across different international markets.
- Work in collaboration with the e-commerce, retail, merchandising, product, communication, and sales teams.
- Manage campaign calendars, product launches, collections, and special actions.
- Contribute to the development of collaborations with designers, artists, and other strategic partners.
- Supervise the creation and adaptation of content for different channels and audiences.
- Analyze campaign performance through key indicators and propose improvement actions.
- Manage suppliers, agencies, and other external collaborators related to marketing activities.
- Ensure the consistency of the brand identity and tone across all customer touchpoints.
- Identify market, consumer, and competitor trends to detect new opportunities.
- Collaborate on initiatives related to sustainability, traceability, and responsible brand communication.
- Prepare periodic reports on results, learnings, and the return on marketing actions.
Requirements
What we're looking for
- Professional experience in marketing positions, ideally in the fashion, retail, lifestyle, or consumer goods sectors.
- Experience in the planning and execution of integrated and omnichannel marketing campaigns.
- Solid knowledge of digital marketing, social media, content, and e-commerce.
- Ability to manage projects from start to finish, meeting deadlines and objectives.
- Analytical skills and ability to track marketing and business metrics.
- Ability to coordinate with internal teams and external partners.
- Excellent communication, organizational, and teamwork skills.
- Result orientation and the ability to prioritize in dynamic environments.
- Advanced level of Spanish and English, both spoken and written.
- Sensitivity toward fashion, creativity, brand culture, and customer experience.
Nice to have
- Experience with international fashion brands with an omnichannel presence.
- Knowledge of other European or international markets.
- Experience managing campaigns with designers, artists, influencers, or creative collaborators.
- Knowledge of analytics tools, CRM, marketing automation, or digital campaign management.
- Experience working with sustainability, traceability, or responsible communication initiatives.
- Complementary training in digital marketing, branding, communication, or retail management.
- Knowledge of other languages, especially French, Italian, German, or Portuguese.
- Experience managing creative, media, or communication agencies.
Pay & benefits
What you'll get
In the context provided, no specific benefits associated with the position are specified. Desigual offers the opportunity to be part of a Spanish brand with international reach, based in Barcelona and with a strong focus on:
- Creativity and individual expression.
- Innovation in fashion and communication.
- Working in an international and omnichannel environment.
- Collaborations with designers and artists.
- Sustainability and traceability in the supply chain.
The role
Marketing Manager
What you'll do
- Diseñar y ejecutar el plan de marketing de acuerdo con los objetivos de negocio y el posicionamiento de Desigual.
- Desarrollar estrategias y campañas omnicanal para tiendas propias, grandes almacenes, canal multimarca y comercio electrónico.
- Coordinar campañas de comunicación y marketing en los distintos mercados internacionales.
- Trabajar en colaboración con los equipos de e-commerce, retail, merchandising, producto, comunicación y ventas.
- Gestionar calendarios de campañas, lanzamientos de producto, colecciones y acciones especiales.
- Contribuir al desarrollo de colaboraciones con diseñadores, artistas y otros partners estratégicos.
- Supervisar la creación y adaptación de contenidos para diferentes canales y públicos.
- Analizar el rendimiento de las campañas mediante indicadores clave y proponer acciones de mejora.
- Gestionar proveedores, agencias y otros colaboradores externos relacionados con las actividades de marketing.
- Garantizar la coherencia de la identidad y el tono de la marca en todos los puntos de contacto con el cliente.
- Identificar tendencias de mercado, consumidor y competencia para detectar nuevas oportunidades.
- Colaborar en iniciativas relacionadas con sostenibilidad, trazabilidad y comunicación responsable de la marca.
- Elaborar informes periódicos sobre resultados, aprendizajes y retorno de las acciones de marketing.
Requirements
What we're looking for
- Experiencia profesional en posiciones de marketing, idealmente en el sector de moda, retail, lifestyle o gran consumo.
- Experiencia en la planificación y ejecución de campañas de marketing integradas y omnicanal.
- Conocimientos sólidos de marketing digital, redes sociales, contenidos y comercio electrónico.
- Capacidad para gestionar proyectos de principio a fin, cumpliendo plazos y objetivos.
- Habilidades de análisis y seguimiento de métricas de marketing y negocio.
- Capacidad de coordinación con equipos internos y partners externos.
- Excelentes habilidades de comunicación, organización y trabajo en equipo.
- Orientación a resultados y capacidad para priorizar en entornos dinámicos.
- Nivel alto de español e inglés, tanto hablado como escrito.
- Sensibilidad por la moda, la creatividad, la cultura de marca y la experiencia de cliente.
Nice to have
- Experiencia en marcas de moda internacionales con presencia omnicanal.
- Conocimiento de otros mercados europeos o internacionales.
- Experiencia en la gestión de campañas con diseñadores, artistas, influencers o colaboradores creativos.
- Conocimientos de herramientas de analítica, CRM, automatización de marketing o gestión de campañas digitales.
- Experiencia trabajando con iniciativas de sostenibilidad, trazabilidad o comunicación responsable.
- Formación complementaria en marketing digital, branding, comunicación o gestión de retail.
- Conocimiento de otros idiomas, especialmente francés, italiano, alemán o portugués.
- Experiencia en la gestión de agencias creativas, de medios o de comunicación.
Pay & benefits
What you'll get
En el contexto facilitado no se especifican beneficios concretos asociados al puesto. Desigual ofrece la oportunidad de formar parte de una marca española de alcance internacional, con sede en Barcelona y un fuerte enfoque en:
- La creatividad y la expresión individual.
- La innovación en moda y comunicación.
- El trabajo en un entorno internacional y omnicanal.
- Las colaboraciones con diseñadores y artistas.
- La sostenibilidad y la trazabilidad en la cadena de suministro.
Hiring process
The context provided does not detail the phases of the selection process. These will be communicated to candidates during the process.
El contexto facilitado no detalla las fases del proceso de selección. Estas se comunicarán a las personas candidatas durante el proceso.
About Desigual
Desigual is a Spanish fashion company known for its colorful, eclectic designs and bold prints. Founded in Barcelona in 1984, it has grown into a global brand with a presence in over 100 countries, operating through its own stores, franchises, and online channels. The company is part of the broader apparel industry, focusing on design, retail, and e-commerce.
Desigual's headquarters and main operations are in Barcelona, Spain, where most of its corporate, design, and digital teams are based. The company has a strong Spanish identity and a creative, vibrant work culture. For international professionals, Desigual offers opportunities to work in a dynamic, fashion-forward environment in one of Europe's most attractive cities, with roles spanning finance, analytics, purchasing, and digital marketing.
- Industry
- Fashion
- Founded
- 1984
- Employees
- 1,000–5,000
- Headquarters
- Barcelona, Spain
- In Spain
- Barcelona
- Website
- desigual.com
Good to know if you are moving
- Desigual is headquartered in Barcelona, a major European tech and business hub, offering a high quality of life and a vibrant cultural scene.
- The company operates globally, providing opportunities to work with international teams and markets.
- Desigual's creative and fashion-forward culture makes it an attractive employer for those passionate about design and retail.
- The company has a strong commitment to sustainability and social responsibility, which may appeal to values-driven professionals.
- Barcelona offers a large international community and a relatively mild climate, easing the relocation process for foreign workers.
In their own words
About the company & team
At Desigual, we believe in a different way of understanding fashion: more creative, expressive, and connected with people. Since our founding in Barcelona in 1984, we have built an international brand present in dozens of countries with an omnichannel business model that combines our own stores, department stores, multi-brand retail, and e-commerce.
We are looking to bring on a Marketing Manager who will contribute to driving the brand's positioning and growth, connecting our differential identity with customers all over the world. The selected person will participate in the definition and execution of integrated marketing strategies, in a dynamic, international environment closely linked to fashion, creativity, and innovation.
About the company & team
En Desigual, creemos en una forma diferente de entender la moda: más creativa, expresiva y conectada con las personas. Desde nuestra fundación en Barcelona en 1984, hemos construido una marca internacional presente en decenas de países y con un modelo de negocio omnicanal que combina tiendas propias, grandes almacenes, comercio multimarca y e-commerce.
Buscamos incorporar un/a Marketing Manager que contribuya a impulsar el posicionamiento y el crecimiento de la marca, conectando nuestra identidad diferencial con clientes de todo el mundo. La persona seleccionada participará en la definición y ejecución de estrategias de marketing integradas, en un entorno dinámico, internacional y estrechamente vinculado a la moda, la creatividad y la innovación.
Where you'd work
Desigual · Barcelona
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