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Marketing Activations Intern

Hybrid in Barcelona·Full-time·Added today (last checked 10 Nov)

Gameloft

11 open roles

Our summary

Work mode
Hybrid, Barcelona
Contract
Full-time
Spanish
Fluent
English
Required

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Skills

Requirements

What we're looking for

  • Good understanding of the game industry and of how player expectations differ across console, PC and mobile, with first-hand knowledge of Asphalt games, racing games and car culture, and the motivation to step into game development.
  • Ability to use player behaviour, market research and available data to inform creative and commercial decisions.
  • Fluent English and Spanish, both written and spoken, with the ability to produce clear, accurate copy.

Nice to have

  • Creative and initiative-driven, able to turn ideas into relevant concepts for in-game activations and to contribute new IPs, audiences and concepts rather than simply executing an existing plan.
  • Organised and collaborative, able to track multiple deliverables, coordinate feedback, requirements and approvals across teams and partners, and work with people from very different disciplines.

Pay & benefits

What you'll get

  • Flexible schedule adapted to your student needs
  • Flexible work from home hybrid model 

The role

We are opening a 6-month Marketing Activations internship on Asphalt, starting in February 2027, to support the Principal Activations Manager. Our roadmap of IP collaborations and in-game activations is already well defined, and you will help deliver it while shaping what comes next with new IPs, audiences and concepts.

This role can give you practical experience at the intersection of gaming, entertainment, IP partnerships and live operations. Depending on how you develop and on the needs of the team, you could take on more ownership over activations, contribute to the future direction of our collaboration roadmap and explore other opportunities within Gameloft through Talent Move.

What you'll do

  • Contribute to the creative concept of in-game activations and how each IP can best be integrated into the game, from characters and cars to dialogue, content and game modes.
  • Coordinate activations from concept through implementation with the game team, tracking the status of deliverables and communicating progress across the teams involved.
  • Ensure marketing plans around each activation, including social media, influencer campaigns and other promotional initiatives, are aligned with the in-game experience, and coordinate the creation of promotional assets such as trailers, web assets, screenshots and store descriptions.
  • Gather, share and monitor IP guidelines and coordinate approvals with IP partners so that in-game content and promotional materials meet their requirements.
  • Research potential IPs and collaboration opportunities based on player insights and market trends, and propose new concepts for the future activations roadmap.

What success will look like

As you grow into the role, you become increasingly autonomous in coordinating activations from month 2-3, identifying opportunities and contributing ideas to the future roadmap.

You help deliver activations on time and to a high standard, keeping internal teams and external partners aligned throughout the process. You understand our players and use available insights to contribute relevant ideas for IP collaborations and in-game experiences.

Hiring process

3 steps2 interviewsa task to do
  1. HR call

    With HR

    If your profile fits, HR schedules a short call to get to know you.

  2. Test

    Not every role

    Depending on experience and role, you may be asked to complete a test.

  3. Interviews with the hiring manager and team

    With hiring manager and future team

    One or more interviews with the hiring manager and future team, then hopefully an offer.

Hiring process

  • Recruiter pre-screen interview
  • Case study / test
  • Hiring Manager interview
  • Final interview (optional)

About Gameloft

Gameloft is a leading global developer and publisher of video games, known for its diverse portfolio of titles across mobile, console, and PC platforms. The company operates in the gaming industry, creating immersive experiences across genres such as racing, action, and strategy. With a global presence, Gameloft has established itself as a significant player in the interactive entertainment sector, employing thousands of professionals worldwide.

In Spain, Gameloft has a significant presence, with offices in Madrid and Barcelona, contributing to the local tech and creative scene. The company's work culture is dynamic and project-based, often appealing to international talent. For international professionals, Gameloft offers a multicultural environment where English is commonly used, and the gaming industry's global nature makes it a welcoming place for relocating professionals.

Industry
Gaming
Founded
1999
Employees
5,000–10,000
Headquarters
Paris, France
In Spain
Barcelona, Madrid

Good to know if you are moving

  • Gameloft's global operations mean that international experience is highly valued, and the company's official language for internal communication is often English.
  • The company has a strong focus on mobile gaming, a sector that is growing rapidly, offering international professionals a chance to work on globally recognized franchises.
  • Spain is a key market for Gameloft, with offices in Barcelona and Madrid, providing opportunities for international hires to work in a creative and dynamic environment.
  • The company offers a competitive benefits package, including private health insurance and flexible working hours, which can be attractive for international professionals.
  • Gameloft's acquisition by Vivendi has brought financial stability and a broader global reach, making it a stable employer for international talent.

In their own words

About the company & team

You will work directly with the Principal Activations Manager as part of the Operational Marketing team, alongside Product, ASO, Partnerships, Community, Influencer Marketing, User Acquisition and Marketing Art.

You will also work closely with the Asphalt game team, including Producers, Game Design, Art, QA and Game Economy, to coordinate the development and implementation of each activation.

Externally, you will interact with IP rights holders and partners, as well as Licensing and Legal teams when required.

Our Barcelona studio offers real career development opportunities and a positive working environment in a centrally located office. We value supportive working conditions and a balanced work-life approach, and our teams work together with a collaborative mindset.

Ready to level up your career? Apply now with your CV in English. 

All open roles at Gameloft

Location

Gameloft · Barcelona

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