Paid Media Manager

Join the Leading Group in Animal Care!

Grupo IskayPet is born from the union of the Kiwoko ecosystems (physical and online stores, Mundo Belleza grooming salons, and Kivet Veterinary Centers) and Tiendanimal (physical and online stores, Salón de Belleza grooming salons, and Clinicanimal Veterinary Centers) following the acquisition by EMEFIN, a Peruvian family business group with over 80 years of experience in retail. Both ecosystems maintain their own identities while combining capabilities to offer the most complete proposal in pet care.

Today, with a presence in Spain and Portugal, more than 300 workplaces, and 4,000 people, we work to be benchmarks in animal welfare, under our mission: "To care for animals and make life better".

We are currently looking for a person for the position of PAID MEDIA MANAGER in the Marketing&Customer department for our MÁLAGA offices.

• Define and lead the comprehensive Paid Media strategy for the Spanish and Portuguese markets.
• Design investment plans aligned with growth, acquisition, profitability, and brand development objectives.
• Identify new business opportunities, market trends, and emerging channels.
• Participate in defining the technological and digital media innovation roadmap.
• Ensure the correct measurement and attribution of campaign results.
• Analyze the performance of channels, audiences, creatives, and bidding strategies.
• Extract business insights and translate them into concrete actions that drive growth.
• Lead the activation and optimization of campaigns in Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Spotify Ads, CTV, Affiliate, Retail Media, and new advertising environments based on AI.
• Lead, develop, and motivate a multidisciplinary team of digital media specialists.
• Define priorities, objectives, and development plans for team members.
• Ensure correct resource and project planning.
• Foster a culture based on collaboration, responsibility, and continuous improvement.
• Coordinate relationships with agencies, technology partners, and strategic providers.
• Work closely with Ecommerce, CRM, Analytics, Technology, Commercial, and Brand teams.
• Present plans, results, and recommendations to business managers and senior management.

Our value proposition, #HappyIskaylife, brings together initiatives that promote well-being in its 5 dimensions: physical, emotional, social, professional, and financial, with measures such as:

• Flexible start and end times, with a hybrid model (50% remote work) and intensive working days on Fridays and during July and August.
• #petfriendly environment: you can bring your pet to the office!
• Possibility of flexible compensation (restaurant vouchers, childcare, and transport), health insurance for you and your family, and psychological support services.
• We invest in your talent with continuous training and professional development tailored to you.
• Erasmus Program with the opportunity for temporary or permanent relocation to our offices in Málaga, Madrid, or Porto.

And this is only part of it; we have many more initiatives designed to take care of you and accompany you in your day-to-day life.

#AuthenticPassion: putting our heart into everything we do.

#QualityCommitment: always seeking excellence in every detail.

#RealConnection: building genuine and meaningful relationships.

#ConstantImprovement: moving forward toward new challenges.

*Grupo IskayPet S.L. (Tiendanimal, Kiwoko, Clinicanimal, Kivet) is committed to equality and opportunity among all candidates participating in selection processes, and is also committed to the integration of people with disabilities, paying special attention to those candidates holding a disability certificate.

• Experience: More than 5 years of experience in Paid Media, Performance Marketing or Digital Marketing with a focus on ecommerce.
• Demonstrable experience managing advertising investments of significant volume in ecommerce, retail, or consumer goods environments.
• Previous experience leading teams and cross-functional projects.
• Demonstrable technical knowledge: advanced mastery of Google Ads and Microsoft Ads, solid experience in Meta Ads, Affiliate, and TikTok Ads.
• Knowledge of CTV and omnichannel advertising ecosystems; as well as multichannel attribution and incrementality.
• Advanced experience in Google Analytics 4 and the ability to interpret and leverage information from dashboards and BI tools.
• Interest and experience in automation, artificial intelligence applied to marketing, and new advertising solutions.

• Business orientation: Ability to understand the impact of advertising investments on sales, profitability, and the company's strategic objectives.
• Leadership: Ability to inspire, develop, and coordinate multidisciplinary teams in a high-demand and growth environment.
• Analytical capacity: Mastery of data to make strategic decisions, identifying opportunities and risks proactively.
• Organization and prioritization: Ability to simultaneously manage multiple projects, markets, and stakeholders, focusing on the highest-impact initiatives.