Performance Marketing Specialist

What are we looking for in you? 🔍

• You are a good person.

• You have a background in Marketing, Business, or similar.

• At least 2 to 3 years of experience managing Search campaigns in Google Ads.

• Having previously worked with the objective of qualified lead acquisition.

• It is valuable if you have worked with paid knowledge on other platforms such as Meta.

• Practical knowledge of web (WordPress or similar) and understanding of SEO impact.

• A profile oriented towards results and continuous improvement. If something breaks or does not work as you expected, you are the type of person who looks for the "why" and proposes a solution before being asked.

• You are creative when testing new copies or angles, but you always look at the data to decide if we continue down that path.

• Organizational capacity and transversal communication with different teams. You like talking to other teams, explaining your ideas, and collaborating.

• You have the desire to grow professionally and to change the world for the better: you care about what you do and the impact you have.

• High energy, passion, and commitment.

Are you looking for a project where you can truly grow and generate impact with what you do?

We are looking for a Paid Media Specialist to join our Marketing team at Qida. 🚀

What would your role be? 📋

You will be part of the Marketing team, within the Customer Acquisition team—alongside Paid, SEO, and CRM specialists—and in coordination with the expansion teams and local teams of each market.

Your main responsibilities will be:

• You will launch new regional markets: You will execute the opening of campaigns in new regions and will be responsible for scaling and optimization.

• You will manage the day-to-day of paid campaigns with different investment levels, performing advanced optimization of them with a focus on Google Ads (Search) and aligning the strategy hand-in-hand with the person responsible for paid.

• You will be the digital marketing owner in company integration processes into the group.

• Responsibilities within your role will be to apply and elevate the acquisition best practices already validated at Qida to new market contexts.

• You will collaborate closely with the web and SEO specialist to ensure a solid acquisition base in each new opening (web structure, landings, SEO fundamentals, and CRO). Leadership in the creation of new local pages may be required if necessary.

• You will work jointly with the team to launch lead recovery campaigns and specific activations by market whenever necessary.