Associate Director, CMO Office

Marketing

Associate Director, CMO Office
Location: Barcelona
Reports to: Chief Marketing Officer

Role Overview
We are looking for an Associate Director to join the CMO Office and help our Marketing organisation operate as one integrated team. Working closely with the Chief Marketing Officer, Marketing Leadership Team and senior partners across King, this person will connect priorities, coordinate delivery and identify opportunities where greater collaboration can create stronger outcomes.

This is not a traditional Marketing Operations, PMO or executive support role. It requires someone with strong marketing expertise who understands how different marketing disciplines contribute across the funnel, and who can translate that understanding into clearer priorities, stronger coordination and more effective delivery.

The successful candidate will become a key engine for the Marketing organisation. They will enable marketing leaders to focus on setting direction and delivering functional excellence, with confidence that the organisation around them is aligned, informed and moving forward.

As Associate Director, CMO Office, you will:

• Work closely with the CMO to structure and maintain visibility over key priorities across the Marketing organisation.
• Lead and develop a small team, setting clear priorities and focusing support where it can have the greatest impact.
• Own and coordinate the objective-setting and review process, ensuring progress, risks and areas requiring support are clearly understood.
• Own the preparation of key meetings and presentations, agreeing agendas with the CMO and Marketing Leadership Team, coordinating inputs and creating clear, focused narratives.
• Own and maintain a consolidated view of priorities and commitments, surfacing dependencies or issues that require leadership attention.
• Work with members of the Marketing Leadership Team and relevant teams when priorities require broader coordination, ensuring responsibilities, dependencies and next steps are clear.
• Support clear and consistent communication across Marketing, helping the organisation stay informed, aligned and connected.
• Capture important decisions and follow up with the relevant owners to keep commitments on track, escalating delays or unresolved decisions where needed.
• Coordinate selected projects or team moments sponsored by the CMO, taking responsibility for the agreed plan, milestones and follow through.
• Improve the templates, forums and ways of working that help Marketing operate with greater clarity and focus.
• Use AI tools to improve the quality and speed of planning, synthesis and communication.

• Experience in a CMO Office,C-Level support, marketing strategy, business operations, programme management, consulting or similar role.
• Experience working closely with senior leaders in a complex organisation.
• Experience managing and developing a small team.
• Experience coordinating objectives and priorities across multiple teams while respecting functional ownership.
• Experience preparing senior-level meetings, presentations and communications.
• Experience within gaming, entertainment or another consumer digital business would be valuable.

• Strong understanding of how a large Marketing organisation operates across different disciplines.
• Excellent organisational and programme coordination skills.
• Ability to synthesise complex information and identify what requires leadership attention.
• Strong written communication and presentation skills.
• Ability to influence and create accountability without formal authority.
• Strong judgement and discretion.

You'll likely be someone who:

• Is hands-on and has a strong sense of follow-through.
• Creates structure without adding unnecessary process.
• Anticipates what will be needed and identifies issues early.
• Can move comfortably between strategic priorities and important details.
• Communicates clearly and knows how to simplify complexity.
• Builds trust and works effectively with senior stakeholders.
• Is a supportive manager who sets clear direction and helps others succeed.
• Is collaborative, pragmatic and comfortable working in a changing environment.
• Cares about helping Marketing succeed as one connected team.
• Is curious about games, players and the ways Marketing can help King grow.

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. Around 200 million people play a King game every month. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.