Chief Marketing Officer

The CMO will be responsible for developing and executing Sesame's global marketing strategy to drive brand awareness, lead generation, and customer acquisition. This role will be pivotal in positioning Sesame as a market leader in the HR tech space, with a focus on expanding into new international markets, particularly in regions such as Latin America and beyond. The CMO will lead a diverse marketing team, collaborate with cross-functional leaders, and ensure alignment with business goals while driving measurable growth.

Key Qualifications💻:

• 10+ years of marketing experience, with at least 5 years in a leadership role within a SaaS company (preferably HR tech or B2B).

• Proven track record of driving significant growth in international markets.

• Strong understanding of digital marketing strategies, demand generation, and customer acquisition.

• Experience leading brand positioning initiatives and establishing thought leadership in a competitive market.

• Demonstrated success in managing and scaling marketing teams in a high-growth environment.

• Data-driven mindset with the ability to make strategic decisions based on analytics and performance metrics.

• Excellent communication, leadership, and project management skills.

• Fluent in English; additional language proficiency, particularly in Spanish or Portuguese, is a plus.

• Experience in expanding into Latin American markets (particularly Brazil) is highly desirable.

• Flexible Hours ⏰: Tailor your work schedule to fit your life. We value your time as much as our own and strive for you to achieve a healthy work-life balance.

• Flexible Pay 💸: Personalize part of your salary and get real-time advances to meet your needs.

• On-site Gym 💪: With our fully equipped gym, you can squeeze in a workout whenever suits you best, right here. Say goodbye to excuses!

• In-house English Classes💂: If you've been longing to watch your favorite shows in their original version, enhance your English with our accessible and competitively priced classes. Diverse Food Options 🍽️: Forgot your lunchbox or not in the mood to cook? Our cafeteria, sandwich bar, and daily specials have got you covered.

• Wellness Services 💅💆♂️: Self-care is paramount! Enjoy in-office manicure, hairdressing, and physiotherapy services because you deserve the best. Join our team and experience the unique work culture at Sesame HR. 🚀

Are you up for the challenge? 💪

Hello! 👋

We're on the hunt for the next superstar to join our team as Chief Marketing Officer.

Welcome to Sesame HR, the digital solution revolutionizing the way Human Resources teams, managers, and companies streamline their personnel management processes, all from one single platform.

Before diving into what we're looking for, we've put together a video introduction to give you a taste of who we are, hoping to show you why we'd be a great fit 😉

Press play!

👨💻👩💻Key Responsibilities:

• Develop and execute global marketing strategy: Lead the creation and implementation of a comprehensive marketing plan aligned with business objectives to drive growth in existing and new markets.

• Brand positioning and awareness: Elevate Sesame's brand presence in the global HR tech market, building a strong and recognizable brand identity across multiple regions.

• Lead strategic communication to build and maintain a strong brand identity. Develop and implement integrated marketing campaigns across PR, content, and social media to engage with the target audience and drive business growth.

• Demand generation: Oversee multi-channel demand generation campaigns, ensuring a steady flow of high-quality leads to support the sales pipeline.

• Market expansion: Collaborate with the executive team to support international expansion, with a particular focus on markets such as Brazil and other emerging regions.

• Digital marketing: Lead digital initiatives, including SEO/SEM, social media, content marketing, and email marketing, optimizing performance for customer acquisition and retention.

• Customer insights and segmentation: Utilize data-driven insights to understand customer behavior, refine targeting strategies, and drive personalization across marketing efforts.

• Collaboration with sales: Work closely with sales leadership to align marketing and sales goals, ensuring consistent messaging and optimizing the lead handover process.

• Product marketing: Oversee product marketing efforts, ensuring go-to-market strategies for new features, services, and partnerships are successful.

• Team leadership: Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, accountability, and results.

• Budget management: Oversee marketing budgets and allocate resources effectively to maximize ROI.

• KPIs and reporting: Track and report on key marketing metrics, ensuring transparency on campaign performance and overall impact on business growth.