SEM Lead

• Remote work from anywhere in Europe. If you are based in Barcelona, we would love for you to join us at the office (Barcelona Tech City) at least two days a week.

• Flexible working hours.

• Competitive compensation

• High-end equipment for your development.

• Permanent contract with competitive compensation.

• A young and top entrepreneurial team in a dynamic startup environment.

• Opportunity to lead, grow, and take on big challenges.

• Work with cutting-edge technologies, including the chance to integrate AI models into new apps.

• Deep, hands-on expertise in Google Ads Search (must-have).

• Strong knowledge of campaign architecture, keyword intent segmentation, match types, search term mining, and negative keyword frameworks.

• Experience designing scalable account structures from scratch.

• Solid understanding of Smart Bidding, conversion signals, tracking, and attribution.

• Ability to evaluate performance based on business metrics (CAC, LTV, revenue impact), not only CPC/CTR.

• Comfortable building dashboards, automations, scripts, or working directly with raw data (GA4, Looker Studio, BigQuery or similar).

• Excellent problem-solving and analytical skills, with the ability to resolve complex performance challenges.

• Strong business mindset - prioritizes profitability and unit economics over vanity metrics.

• Structured optimization approach (bid increases are not the first lever).

• Eye for detail and scalable systems thinking.

• Self-driven, entrepreneurial attitude with full ownership mentality over the Search channel.

• Good level of spoken and written English.

• Ability to collaborate effectively with Product, Data, and Marketing teams.

• Capable of clearly explaining performance insights and strategic decisions.

• Experience with Google Display Network.

• Experience with YouTube Ads.

• Experience in app environments or multi-product portfolios.

• Bachelor's degree in Marketing, Business, Economics or related fields.

• Technical background in Engineering, Data Science, Mathematics or similar quantitative disciplines is highly valued.

• Strong analytical foundation with the ability to build dashboards, scripts, and data queries independently.

We are looking for a SEM Lead or Senior SEM Expert to lead and scale our paid search strategy across our portfolio of apps.

This is not a campaign management role. This is a technical, strategic, and revenue-driven position where Google Ads Search is the absolute core of the function.

You will be the reference person for Search inside the company, owning:

• Campaign architecture

• Budget allocation

• Profitability logic

• Scaling frameworks

• Signal quality & algorithm performance

Your mission is simple: maximize revenue and efficiency from Google Search while building scalable and technically robust acquisition systems.