Creative Paid Media Strategist

Work in an environment where creativity is a real engine of growth, not an add-on to performance marketing.

Your ideas will not end up as a presentation in a folder. You will see how ads hit the market, how customers react to them, and which concepts truly drive sales.

We give you:

• Real influence on Natulim's communication—from the first insight and hook to the finished campaign.

• Access to real performance data—so you don't have to guess what works. You test, analyze, and develop the best concepts.

• Plenty of space for your own ideas—we are not looking for someone who only executes ready-made briefs.

• A fast pace of action—a good idea can quickly turn into an ad and go into testing.

• The opportunity to experiment with new formats, UGC, AI, trends, and ways of communicating.

• Close collaboration with performance marketing, design, and e-commerce

• An international context—Natulim is growing in several European markets, so good concepts can be scaled much wider than just in Poland.

• High autonomy and agency—if you see an opportunity, you don't have to wait for someone to add it to your task manager.

• A place to grow in performance creative—you will develop not only your creative toolkit but also your understanding of customers, data, and business.

We work in a fast-paced environment where we test, draw conclusions, and move forward. We don't need five meetings to decide if it's worth checking a new hook. If an idea makes sense—we want to see it on the market.

We are looking for people who want to try, question established patterns, and look for better solutions

Someone who:

• has a very good sense of advertising and social media,

• naturally analyzes why a given ad works,

• can write strong hooks and simple sales messages,

• is interested in consumer psychology,

• understands the difference between "pretty content" and performance creative,

• can combine creativity with data,

• acts quickly and likes to test,

• is independent and proactive,

• can turn a loose idea into a concrete brief,

• understands e-commerce and the customer purchase journey,

• is not afraid of AI and uses it for research, ideation, analysis, or speeding up their work.

We are not particularly interested in exactly what title you currently have on LinkedIn.

You could be a:

• Creative Strategist,

• Creative Marketing Specialist,

• Performance Creative Specialist,

• Content Specialist,

• Copywriter,

• Content Creator,

• Social Media Specialist,

• Marketing Specialist.

Above all, what matters is the way you think about advertising.

• you have experience in e-commerce or DTC,

• you have worked with Meta Ads,

• you have created sales-oriented ads,

• you know UGC from the conceptualization and briefing side,

• you can interpret basic advertising metrics,

• you use Meta Ads Library and TikTok Creative Center,

• you are interested in direct response marketing,

• you can use AI for creative work and research,

• you have your own system for collecting inspiration, ads, hooks, and insights.

Your Natulim- one of the fastest-growing next-generation brands in the home care category. We create products that change the way we care for our homes: effective, convenient, and thoughtful, without unnecessary plastic and without complicating daily chores.

We started with laundry sheets, today we are expanding an ever-wider range of products and operating in several European markets. We combine e-commerce, strong performance marketing, innovative products, and a fast pace of action.

We don't want to do things "the way the industry has always done them." We test, we look for new solutions, and we constantly raise the bar—both in products and in marketing.

We are building a team of people who like to have influence, act independently, and see the real effects of their work.

We are looking for a Creative Marketing Specialist!

We are looking for a person who will be responsible for the strategy and creative concepts of our paid ads.

Someone who can look at the product, the customer, the competition, and campaign results, and then answer:

"What should we say in the next ad, to whom, and in what way?"

You will look for insights, come up with angles, hooks, and concepts, write scripts, and brief designers and video editors.

Then you will look at the results and decide:

what we develop, what we change, and what we test further.

This is a role for someone who wants to have a real impact on brand growth, rather than just executing subsequent briefs.

• you analyze customers, their needs, problems, objections, and purchasing motivations,

• you look for new communication angles for our products,

• you create advertising concepts for Meta Ads and other paid social channels,

• you come up with hooks, headlines, copy, and CTAs,

• you write scripts for UGC, reels, video ads, and landing pages,

• you create briefs for graphic designers, video editors, and UGC creators.

• you analyze ads from competitors and other DTC brands,

• you regularly use Meta Ads Library, TikTok Creative Center, and other sources of inspiration,

• you observe trends in advertising and social media,

• you look for new formats and ways of communicating products,

• you can translate a trend into an ad that fits the brand and has a specific sales goal.

Your work does not end the moment the ad is published.

You look at the results and wonder:

• which hook grabbed attention,

• which angle converts best,

• why a specific creative works,

• which part of the ad is worth changing,

• what further variants we can create.

Based on data, you create the next hypotheses and concepts.

We don't create one ad and wait. We test, we learn, and we iterate.

You will work closely with the people responsible for Meta Ads campaigns.