Creative Strategist & Storyteller

• Access to and training in AI tools, working with cutting-edge technology like Claude.

• Permanent contract, job stability, and real opportunities for growth.

• Full-time position from Monday to Friday, with flexibility in start and end times.

• Internal and external training to boost your continuous learning.

• Flexible compensation adapted to your needs: health insurance, restaurant, transportation, and childcare.

• Up to 50% discount on Natulim products.

• School adaptation days, to accompany children under 3 years old when you need it.

• A young, dynamic team with a great atmosphere, where people and ideas matter.

Join Natulim!

If you are passionate about creating content that captures attention, tells stories, and sells, we want to meet you.

At Natulim, we improve classic cleaning products. We create products without residues, practical to use, and with good ingredients for your skin and the planet.

Our star product is a laundry detergent in the form of biodegradable strips that dissolve in the washing machine.

We are looking for a Creative Strategist & Storyteller to develop creative concepts that convert and elevate our content: Meta, YouTube, and TikTok.

We are looking for someone who combines creative storytelling, a performance mindset, and analytical skills, capable of detecting what makes content work, transforming insights into powerful concepts, and turning them into video pieces that generate results.

The goal is not just to make beautiful videos: it is to create ads that capture attention, maintain retention, and convert.

You will work mainly with formats for Meta, YouTube, and TikTok, developing concepts for both short-form and long-form video.

This is not a UGC or influencer marketing role.
It is a role of Creative Strategy → Concept → Hook → Narrative → Execution → Testing → Learning.

• Define the creative strategy for our video ads.

• Develop concepts, angles, and campaigns oriented toward performance.

• Create hooks capable of capturing attention in the first seconds.

• Write scripts and structures for ads short-form and long-form.

• Design different narratives, messages, and formats to test.

• Transform consumer, product, and performance insights into new creative ideas.

• Analyze our own ads and competitors' ads to detect what works, why it works, and how we can improve it.

• Analyze creative metrics such as CTR, hook rate, retention, CVR, CPA/ROAS and use these learnings to iterate.

• Create testing systems for different hooks, claims, structures, messages, and CTAs.

• Detect relevant trends and formats and adapt them to the brand without losing focus on conversion.

• Work closely with the editing team to bring concepts to execution.

• Iterate quickly based on results and feedback.

• Build a library of creative concepts and learnings that allows us to scale content production.