Creative Strategist & Storyteller - YouTube + Instagram

Creative Strategist & Storyteller - YouTube + Instagram

Natulim
Natulim
Barcelona, SpainhybridCompetitiveMid · 2+ yearsPermanent

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

About the role

At Natulim, we improve classic cleaning products. We make waste-free products that are practical to use and contain ingredients that are good for your skin and the planet.

Our star product is a laundry detergent in the form of biodegradable strips that dissolve in the washing machine.

About the role

We are looking for a Creative Strategist & Storyteller to drive the brand's organic video content.
A person with creative judgment, able to turn ideas into clear, executable stories and raise the bar of the content we produce.

This role combines creative strategy, storytelling and writing, with a focus on YouTube (short and long format) and Instagram.

This is not UGC or influencer work.
It is a creative role of idea → narrative → conceptual execution.

What you'll do

Responsibilities

  • Define the creative approach for organic video content.

  • Design formats, series and narratives for YouTube and Instagram.

  • Write scripts and copy for long and short form videos.

  • Turn abstract ideas into clear, actionable pieces.

  • Bring new ideas and creative approaches to existing content.

  • Analyze our own and third-party content to continuously improve.

  • Spot and apply trends in a way that is consistent with the brand.

  • Collaborate with the creative and editing team.

What you'll get

  • Access to and training in AI tools, working with cutting-edge technology like Claude.

  • Permanent contract, job stability and real growth opportunities.

  • Full-time, Monday to Friday, with flexible start and end times.

  • Internal and external training to support your continuous learning.

  • Flexible compensation tailored to your needs (health insurance, meal, transport and childcare).

  • Up to 50% discount on Natulim products.

  • School adaptation days, to support parents of children under 3 when needed.

  • A young, dynamic team with a great atmosphere, where people and ideas matter.

    Join the team!

How you'll work

full-time

permanent

Profile we are looking for

  • More than 2 years of experience in creative video content, having edited it and proven its success on social media, understanding the structures a video needs in this environment.

  • Previous experience working with e-commerce and/or cosmetics brands.

  • Have been involved in YouTube videos with over 50k views.

  • Experience with both long and short formats.

  • Creative profile with real execution capability.

  • A curious, observant person who is deeply connected to the content ecosystem.

  • Ability to identify why a video works and translate that into new ideas.

    What we offer:

Application managed by Natulim