The English-language job board for Spain

Senior Salesforce Marketing Cloud Specialist

On-site in Vila-seca·Added 2 days ago

PortAventura World

5 open roles

Apply

Overview

Job details

Fixed-term contract
Per the ad.

Requirements

Have the right to work in Spain
PortAventura World doesn't mention sponsorship in the ad.
Speak fluent Spanish
Listed as a requirement in the ad.
Work in English
English is required, per the ad.
Work on-site in Vila-seca
No relocation package mentioned.
Have 3+ years of experience
Mid-level role.
University degree
“- Formación Universitaria: ADE, Ingeniería, Publicidad o Marketing, Formación Postgrado en Marketing digital, Social Media, E-Business o similar.” — per the ad.

This job was automatically translated to English.

Pay & benefits

What you'll get

Temporary contract, 3 months.

If you like excitement, are enthusiastic, dynamic, and feel passion for the customer, we offer you the possibility to grow and develop professionally in a leading company in the tourism and entertainment sector.

We are committed from a social, environmental, and good governance standpoint. Therefore, we promote healthy habit programs, benefits, and training for our team, and we have a firm commitment to diversity, equity, and inclusion...

If you know what "put your hands up on the roller coaster" means, this job is for you.

Requirements

What we're looking for

Education:

Required:

- University Degree: Business Administration, Engineering, Advertising or Marketing, Postgraduate Training in Digital Marketing, Social Media, E-Business or similar.

- Experience in building campaigns in Salesforce CRM.

- Good understanding of email marketing and push notifications, CRM metrics, performance management, and testing.

- Advanced knowledge of Salesforce Marketing Cloud CRM.

- Mandatory knowledge of SQL.

- Knowledge of automation programs.

- Knowledge in the creation of lead scoring systems.

- Experience in defining and implementing automated customer journeys.

- Experience in A/B testing across different channels.

- Fluency in Spanish or English. Understanding both is essential.

Experience:

Required:

- Minimum 3 years of experience in end-to-end SFMC management.

The role

What you'll do

As a Marketing Cloud Specialist, your mission will be to design and build the data model to be used, implement automations, create advanced segmentations, and perform data migrations if necessary. Additionally, you must have knowledge of integrations to provide the best practices related to the tool. Furthermore, you are responsible for developing complex personalization scripts for communications.

- Execute marketing automation and lifecycle campaigns for user engagement, ensuring that we accompany them through all their lifecycles.

- Plan, build, and deliver multi-channel communications through our CRM tool Salesforce Marketing Cloud (email, SMS, app push notifications, profile center, Einstein).

- Improve data points in Salesforce for user engagement initiatives.

- Understand the Salesforce data structure to support the execution of use cases within the platform (e.g., Segments - Salesforce audience builder).

- Drive a testing and learning strategy and improve CRM efficiency.

- Design and improve the CRM architecture for data-driven and automated communication.

- Analyze customer journey mapping and touchpoints to increase sales funnel efficiency and retention.

- Monitor campaign performance and manage reports.

- Understand and manage Salesforce software and the PAW customer base to build communication plans for all verticals.

- Initially, you will supervise and train the CRM specialist in the marketing cloud area, who will support you when activating campaigns on the platform.

About PortAventura World

PortAventura World is a leading entertainment and resort destination in Southern Europe, operating a portfolio of theme parks, hotels, and a convention center in the Costa Daurada region of Spain. The company manages several distinct attractions, including PortAventura Park, Ferrari Land, and Caribe Aquatic Park, alongside multiple themed hotels, making it one of the largest resort complexes in Europe. As part of the global entertainment and hospitality industry, it attracts millions of visitors annually and employs a significant workforce across its operations.

For international professionals, PortAventura World offers a dynamic work environment in a major Spanish tourism hub. The company's Spain presence is its core, with its headquarters and main operations located in Vila-seca, near Salou and Tarragona. The work culture is rooted in the hospitality and entertainment sector, and the company hires internationally for roles in engineering, operations, and guest services, making it a relevant employer for those looking to build a career in Spain's tourism industry.

Industry: Theme Park
Founded: 1995
Employees: 1,000–5,000
Headquarters: Vila-seca, Spain
In Spain: Vila-seca, Salou
Website: portaventuraworld.com

Good to know if you are moving

The company is headquartered in Spain, so no international relocation is needed for a role at the main resort.
Spanish language skills are highly beneficial for most guest-facing and operational roles.
The resort is located in a coastal area, offering a lifestyle that combines tourism and hospitality work.
The company operates year-round, with peak seasons during summer and holidays.
Roles span hospitality, operations, and entertainment, offering a variety of career paths.

All open roles at PortAventura World