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88,000+ live jobsSenior Product Marketing Manager, Angry Birds Match
Hybrid in Barcelona·Added 10 days ago (last checked 23 Oct)
Our summary
- Work mode
- Hybrid, Barcelona
- Contract
- Permanent
- English
- Required
- Experience
- 8+ years




Visa options
The ad doesn’t mention sponsorship
Not a refusal, but not a yes. Worth asking in your first message.
Skills
Requirements
What we're looking for
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You bring 8+ years of total gaming marketing experience, with 5+ years focused specifically on mobile product marketing.
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You have a strong understanding of free-to-play mobile game development, LiveOps, and the full player funnel (UA, ASO, and onboarding).
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You know how to run integrated 360 campaigns that stretch beyond performance UA.
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You have experience collaborating with cross-functional game teams, external agencies, and platform partners.
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You're comfortable reading dashboards, working with MMP data, and measuring campaign performance.
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You craft clear briefs, persuasive pitch decks, and engaging updates for stakeholders.
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You're organized and comfortable managing multiple creative projects at once.
The role
Get ready to craft joy for millions of players! We're preparing for the exciting global launch of Angry Birds Match, our vibrant match-3 title. We're looking for a hands-on Senior Product Marketing Manager to turn our game roadmap into bright GTM campaigns that boost our reach, engagement, and conversion across the entire marketing funnel.
You'll join our creative, international Marketing Team and partner closely with our Marketing Director. Sitting right alongside the game team, you'll bring fresh player and market insights directly into product discussions. You'll own and run 360-degree marketing plans, coordinate platform and brand partnerships, and shape the game's store presence with your clear vision and energetic approach.
What you'll do
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Creating end-to-end go-to-market strategies and briefs for exciting feature launches, seasonal events, and brand moments.
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Managing the marketing calendar alongside our product roadmap so every release has a clear plan and owner.
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Partnering with creative, community, CRM, and external teams to produce inspiring, IP-consistent marketing assets.
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Shaping cross-channel 360 campaigns with clear reach targets across paid, owned, and earned media.
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Coordinating with our Strategic Partnerships Lead to build pitching decks and secure featuring placements with Apple and Google.
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Keeping our iOS and Google Play store pages fresh and collaborating on ASO experiments to boost conversions.
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Tracking match-3 market trends and measuring campaign performance to share key learnings with the wider game team.
How you'll work
You'll work in a hybrid setup with two to three days at the office per week. Kindly send us your CV in English. We look forward to speaking to you!
About Rovio
Rovio is a Finnish mobile games company best known for creating the Angry Birds franchise, one of the most downloaded mobile game series of all time. The company develops, publishes, and operates games across mobile platforms, and has expanded into entertainment, licensing, and consumer products around its iconic brands. Rovio operates globally with a significant presence in Europe and Asia, and was acquired by Sega in 2023, becoming part of the Sega group while maintaining its own brand and operations.
In Spain, Rovio has an office in Barcelona, which serves as a key hub for game development and technology roles. The Barcelona studio is part of Rovio's global network, contributing to the company's live games and new projects. Rovio's work culture emphasizes creativity, data-driven decision-making, and a collaborative environment, making it an attractive employer for international game developers, engineers, and designers. The company supports relocation for international hires, offering a dynamic and multicultural workplace in one of Europe's leading tech and gaming cities.
- Industry
- Gaming
- Founded
- 2003
- Employees
- 500–1,000
- Headquarters
- Espoo, Finland
- In Spain
- Barcelona
Good to know if you are moving
- Rovio's Barcelona office is a key development hub, offering opportunities for international game developers and engineers.
- As part of Sega, Rovio provides access to a global gaming network and resources, enhancing career growth potential.
- The company supports relocation for international hires, with a multicultural work environment in Barcelona.
- Rovio is known for its data-driven approach to game development, making it a great place for analytics and engineering talent.
- Barcelona offers a vibrant tech and gaming scene, with Rovio being one of the prominent employers in the sector.
In their own words
About the company & team
Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here.
Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here.
Additional information
We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.
At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying, please write to us at recruitment@rovio.com.
Location
Rovio · Barcelona
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