Email Marketing Specialist

· 2-3 years of experience in Email Marketing/CRM in ecommerce.

· Demonstrable experience working with Klaviyo.

· Ability to manage campaigns, segments, and automations autonomously.

· Good proficiency in Excel

· Organized, methodical, and detail-oriented profile.

· Analytical capacity and business orientation.

· Interest in using AI tools to improve productivity and optimization.

· Official Klaviyo Academy certification (especially Product Certification).

· Experience in Shopify and fashion or retail ecommerce.

· Knowledge of HTML/CSS for email.

· Ability to interpret business indicators and use reporting tools (Power BI and Klaviyo native reporting) to identify improvement opportunities.

· Knowledge of deliverability.

· Ability to perform small creative adaptations in Canva or Figma.

· Participate in the implementation and evolution of Klaviyo from its beginnings.

· Work with a high-impact channel for business sales.

· Continuous training in CRM, automation, personalization, and AI.

· Professional growth plan within the CRM area.

· Dynamic and highly data-oriented environment.

SILBON · NOTHING IS CASUAL

Do you enjoy leading teams and know that good management goes unnoticed because everything flows smoothly?

Are you passionate about fashion with purpose, genuine customer service, and the constant pursuit of excellence?

If so... keep reading. This opportunity is for you.

· Creation, configuration, and scheduling of email marketing campaigns in Klaviyo.

· Management of dynamic segments, lists, and databases.

· Support in the creation, maintenance, and optimization of automated flows (Welcome, Abandoned Cart, Browse Abandonment, Post Purchase, Winback, Birthday, etc.).

· Coordination of the campaign calendar with the CRM, Design, E-commerce, and Marketing teams.

· Complete validation of campaigns before sending (links, personalization, tracking, responsive, and content).

· Configuration and monitoring of A/B tests.

· Daily monitoring of KPIs: Revenue, Revenue per Recipient, Conversion Rate, CTR, Open Rate, Unsubscribe Rate, and Deliverability.

· Preparation of reports and optimization proposals.

· Identification of opportunities through data analysis and Artificial Intelligence.

· Contribute to reducing dependence on external partners by developing internal knowledge of Klaviyo.

• WORKING HOURS TYPE: 39h workday