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Senior Marketing Cloud Specialist

Telefónica
Telefónica
Madrid, SpainOn-siteCompetitiveAdded 1 month agoPermanent

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

SENIOR MARKETING CLOUD SPECIALIST (SALESFORCE)

Telefónica España

Do you want to join a leading company in the technology industry?

We know you are looking for a change...

And that is why, at Telefónica España, we offer you the opportunity to join our team.

WORK LOCATION: MADRID

WHAT ARE WE LOOKING FOR?

People who are eager to give their all and make a difference. Passionate about innovation and cutting-edge technologies.

With this opportunity, you can dive into the exciting technological universe and be part of the change: a more connected, more human world, full of stories that transform lives.


Remember to attach your updated CV in PDF format.

WE WANT PEOPLE LIKE YOU...

To design, build, and operate lifecycle journeys across all channels using Salesforce Marketing Cloud and Personalization, ensuring correct orchestration with campaigns and efficient exploitation of audiences to maximize business impact.

CHALLENGES YOU WILL FACE DAY-TO-DAY:

Journey design and construction

  • End-to-end design of lifecycle customer journeys (triggers, time-based) with batch and real-time capabilities
  • Advanced configuration in Journey Builder (entry sources, decision splits, goals)
  • Definition of entry, exit, and re-entry rules

Campaign orchestration

  • Activation of audiences coming from Salesforce Data Cloud
  • Definition of impact strategy (channel, timing, frequency)
  • Coordination of campaigns across all channels (email, push, SMS, online and assisted channels)

Guarantee privacy policy, contact methods, and customer opt-outs

  • Management of commercial pressure (contact policy, exclusions, prioritization)
  • Ensure data handling complies with regulations such as GDPR, protecting privacy
  • Real-time management of customer opt-outs to inhibit communications

Personalization

  • Integration with personalization engines (Salesforce Personalization): rules, guardrails, offer prioritization

Dynamic content

  • Use tools like Content Builder to organize and manage digital assets (images, emails) and adaptation to digital channels
  • Design and produce content adapted to different channels and customer segments (email, mobile, web)
  • Ensure consistency between message, audience, and moment

QA, deployment, and quality control

  • Functional validation of campaigns and journeys
  • Scenario testing (edge cases, exclusions, re-entries)
  • Error control, fallback, and data consistency in shipments
  • Coordination of deployments between other campaigns and journeys

Optimization and continuous improvement

  • Performance analysis of campaigns and journeys
  • Execution of A/B and multivariate tests
  • Proposal of improvements in flows, timing, and channels
  • Adjustment of journeys based on results and behavior

Maintenance, support, and operation

  • Support for incidents related to campaigns and journeys
  • Maintenance of active journeys and automation logic
  • Management of the campaign calendar
  • Coordination with data and business teams

Documentation and governance

  • Documentation of journeys, campaigns, and activation logic
  • Definition of best practices for platform use
  • Governance of campaigns and structures (naming, reuse, control)
  • Ensure consistency in audience exploitation

DO YOU IDENTIFY WITH THIS? IT'S TIME TO TAKE THE LEAP!

DESIRED EDUCATION

Higher university degree

EXPERIENCE

  • +5 years in CRM, marketing automation, or martech
  • Demonstrable experience in Salesforce Marketing Cloud
  • Real experience in the design and execution of complex journeys
  • Experience with Salesforce Data Cloud
  • Experience in high-complexity environments (telco, banking, retail)
  • Knowledge of advanced hyper-personalization

SKILLS

  • Journey Builder (advanced level)
  • Experience in Salesforce Personalization
  • SQL applied to segmentation and Data Extensions
  • Knowledge of the Marketing Cloud data model
  • Experience in omnichannel campaign configuration
  • Marketing Cloud Email Specialist.
  • Marketing Cloud Engagement Consultant

At Telefónica, we firmly believe that promoting diversity and inclusion is a great opportunity to connect talent, grow as a company, and as a society. There is a place at Telefónica for all types of talent; above all, we seek diversity of talents. What is yours?

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WHY TELEFÓNICA?

If you join Telefónica, you join one of the TOP TEN technology companies to work for in Spain and a team that continues to reinvent itself every day to be a leader in its sector.

At Telefónica España, we firmly believe that it is people like you who give meaning to technology, and not the other way around. We want to make our world more human, connecting people's lives. Therefore, we aim to digitalize the entire society, leaving no one behind.

Furthermore, we are one of the best employers:

  • Immersing yourself in innovative and challenging projects.
  • Boosting your professional development through continuous training adapted to your needs and motivations.
  • We believe in the balance between professional and personal life. At Telefónica España, we promote flexibility, positioning ourselves as a benchmark in new ways of working, schedules, workdays, and reconciliation measures: you can enjoy a hybrid work model.
  • We offer you a permanent contract and very attractive remuneration.
  • Life insurance, pension plan, and private medical insurance.
  • Inviting you to participate in our volunteer program.

It is necessary that you are familiar with our company's Responsible Business Principles. We seek reliable professionals with integrity, who are committed to ethical and transparent management, promoting a fairer and more sustainable social and environmental development.

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