PR Manager

What do we offer you?

• An open and collaborative team culture where your ideas and creativity will always be valued.

• Flexible hours and home office on Fridays.

• Your birthday off!

• Intensive working days on Fridays and during summer months.

• Learning and growth: you will play a crucial role in the team, creating and leading a key department for the growth of TwoJeys.

• Being part of a young, creative team with a “let’s make it happen” mentality.

• Culture and fun: it won’t be easy but it will be fun!

Who do we have in mind for this role?

• Previous experience in PR within fashion, streetwear, or lifestyle brands.

• Good knowledge of the press ecosystem, talent, KOLs, and current culture.

• A very operational, organized profile with attention to detail, accustomed to managing multiple tasks and projects at once.

• Good communication skills and the ability to build and maintain relationships with press, talent, agencies, and stylists.

• Sensitivity toward the brand, the product, and TwoJeys culture, with good judgment when activating collaborations and opportunities.

• Ability to execute with agility, adapt, and resolve day-to-day issues.

• Proactivity and autonomy, with the desire to build and grow the area through execution.

• Availability to travel and attend events when necessary.

• Fluency in Spanish and English.

What will make you succeed at TwoJeys?

• Having the ambition to build something of your own and leave a mark on the company.

• Combining strategy and execution, diving into the details when necessary.

• Always thinking of the customer as the center of all decisions.

• Detecting opportunities that others do not see and taking them into action.

• The desire to grow within a brand in full expansion and with a fast pace.

Your mission and challenges at TwoJeys:

At TwoJeys, we are looking for a PR Manager to execute and coordinate the PR area, ensuring the brand's visibility, relevance, and consistency across all its touchpoints.

This role is key within the most cultural area of PR at TwoJeys: the one that builds and nurtures community, manages relationships with talent and key profiles, and maintains constant communication aligned with the brand universe.

Your impact will be in the positioning of TwoJeys through talent management, gifting, and events, generating visibility and a real connection with our community.

This is not a purely strategic role, but rather a role focused on execution, coordination, and day-to-day management, with brand sensitivity and the ability to activate initiatives with agility and judgment.

PR execution and day-to-day management

• Execute the global PR plan: press, talent, gifting, and loans.

• Manage the database (press, talent, KOLs) and keep it updated.

• Coordinate and follow up on gifting and loans (shipments, timings, contacts, results).

• Draft PR materials: press releases, pitches, interviews, etc.

• Manage daily relationships with press, talent, agencies, and stylists.

• Talents and KOL’s: execution of the plan with talents through gifting, contacting them, and analysis.

• Loans: supervision of lookbooks and distribution to stylists, pushing during key moments (festivals, concerts, and editorials).

• Provide support in casting for campaigns and e-commerce.

Events and activations

• Coordinate PR events end to end (pre, during, and post), including logistics, guests, and follow-up.

• Actively participate in brand events and activations, with availability to travel when necessary.

• Coordinate and execute activations in collaboration with in-store PR, especially in pilot stores such as Barcelona and London.

• Ensure that every activation has impact and consistency with the brand.

Brand relations and positioning

• Build and nurture key current relationships in a very organic way; with press, talent, agencies, and relevant profiles.

• Detect organic visibility opportunities for the brand.

• Ensure close, agile treatment aligned with the TwoJeys tone in all interactions.

Monitoring and reporting

• Follow up on actions and results (clippings, impacts, recaps of events and campaigns).

• Prepare monthly reports with learnings and results of the executed actions.

Cross-functional coordination

• Work with Brand, Product, and Retail teams to ensure consistency in all actions.

• Align PR needs with in-store activations and key business moments.

• Support the Head of PR & Partnerships in the implementation of initiatives and area priorities.

• Define and follow clear channel KPIs:

• Shipment / publication ratio.

• Quality and usability of generated content.

• Learnings by creator type and product.

• Weekly and monthly reporting focused on: what works and what doesn't, proposals, and actions.