Franchise E-commerce Manager

• University degree in Business Administration, Marketing, or similar.

• Minimum of 6 years of experience in e-commerce, preferably in fashion.

• Commercial profile: negotiation and influence skills to agree on objectives, investments, and action plans with partners over whom you do not have direct authority.

• Knowledge of paid media investment strategies (Google Ads, Meta, and other platforms): budget planning, ROAS, CPA, and attribution.

• Knowledge of e-commerce logistics: warehouse and store order preparation (ship-from-store, click & collect), transport, returns, and their KPIs.

• Knowledge of stock management systems (ERP, WMS, OMS) and their integration with the e-commerce platform.

• Fluent English to work with different teams at an international level.

• High level of Excel. Experience with analytics tools (GA4) and BI is valued.

• Use of AI tools: Claude or others.

• Availability to travel.

• Experience with franchisees - distributors is an extra.

What do we offer?

• 4-day work-week: we work 34 hours within a 4-day work week (Monday to Thursday) to boost creativity and work-life balance.

• We work 3 days in the office and one from home. Additionally, we offer flexible start and finish times.

• Offices with a sea view: we are located in Barceloneta, facing the Mediterranean Sea. The views inspire us, and the environment allows us to enjoy a healthy lifestyle: playing sports, arriving by bike or on foot, eating outdoors, and more!

• You will be able to flex your salary by allocating it to services such as health insurance,
  transport, childcare, and meals.

• Subsidized menu by Desigual: You won't have to worry about lunch! Enjoy healthy and delicious meals every week at Honest Greens and Apeteat. Additionally, in the office, you can recharge your energy with coffee, herbal teas, and fresh fruit every day.

• Desigualize your wardrobe: you'll get a 50% discount on our collections.

• International projection: periodic trips to the markets to work hand-in-hand with franchisees.

If you are a commercial, decisive, and analytical person, you are passionate about fashion, and you are motivated by growing businesses alongside partners, we have an opportunity for you in our Barcelona offices.

As Franchise E-commerce Manager, you will lead the online business of our franchisees in Israel, Croatia, Hungary, Slovenia, and Saudi Arabia with a 360-degree vision. You will be their primary point of contact throughout the entire e-commerce cycle: commercial strategy, media investment, logistics, stock, and customer service.

Your main responsibilities will be...

- Business management and relationship with franchisees: define online sales objectives, agree on growth plans, lead follow-up meetings, and coordinate commercial actions adapted to each market.

- E-commerce and conversion: optimize each franchisee's website to improve user experience, conversion, SEO, and product presentation, while maintaining brand standards.

- Paid media and digital marketing: define budgets and digital advertising strategies (Google Ads, Meta, TikTok), control campaign performance, and optimize investment according to results.

- Logistics and operations: improve order preparation and delivery, evaluate carriers, and optimize shipping and return processes.

- Stock management: ensure the reliability of online inventory and coordinate how stock is distributed between physical stores and e-commerce.

- Customer service: supervise service quality, response times, and incidents, identifying opportunities for improvement.

- Analysis of results and KPIs: perform weekly monitoring of indicators such as sales, traffic, conversion, average ticket, units per order, ROAS, and CPA, proposing corrective actions to reach objectives.