Sales Development Representative (SDR) - Spanish Native

💼 About Valeria
Valeria is building the future of HR and payroll in Spain. We're an AI-native platform that automates contracts, payroll, and compliance for companies with high employee turnover (hospitality, delivery, events, agriculture). We're rethinking how an entire industry works-moving from manual, error-prone processes to intelligent automation.
We're a fast-growing startup backed by top investors, disrupting a €5B+ industry that's still stuck in spreadsheets and legacy software.

🤝 Your Role

You'll be the first human touchpoint for prospects at Valeria. Marketing brings them into the funnel-you're the one who opens the real conversation. You'll own the top of the funnel: researching accounts, running outbound sequences, qualifying leads, and booking the meetings that turn interest into revenue.

This isn't a passive role. You'll work directly with the AE and founders to figure out what messaging works, which verticals convert, and how to build a pipeline that scales. If you perform, the path to AE is real and fast.

Be the first point of contact for inbound leads and outbound prospects-primarily in hospitality, logistics, events, and agriculture

• Run personalized outbound sequences across cold calls, LinkedIn, and email-not templated spray-and-pray

• Qualify leads based on ICP criteria and book meetings for the AE

• Work closely with marketing and the AE to align on messaging, targeting, and what resonates with buyers

• Test and iterate on outreach strategies-share what works, kill what doesn't

• Keep CRM data clean and accurate so pipeline is always trustworthy

• Feed market insights back to the team: objections, competitor mentions, buying signals

📚 Who You Are
Required:

• 1-2 years of experience in sales, BDR, or a customer-facing role-we care more about drive than years

• Excellent communication skills in Spanish-you can open doors, handle objections, and build rapport fast

• Hunter mindset: curious, resilient, and motivated by hitting targets

• Comfortable with rejection-you treat every "no" as data, not a defeat

• High ownership and bias to action: you don't wait to be told what to do

Highly Valued:

• Catalan fluency (many of our target customers are Catalonia-based)

• English proficiency (useful for internal communication and future expansion)

• Experience selling or working in HR, payroll, or operations-heavy environments

• Familiarity with tools like HubSpot, Salesforce, Apollo, or similar

• Background in high-turnover industries (hospitality, logistics, staffing)-you understand the pain we solve

⭐️What makes you a great fit:
You get energy from picking up the phone. You write outreach that actually gets replies-because it's specific, relevant, and human. You're coachable but don't need hand-holding. You want to grow into a closing role and you know this is the best way to get there. You care about the problem Valeria is solving, not just the quota.

❤️ What We Offer

• Competitive compensation: €25,000 (fix) + €10,000 (variable uncapped) gross salary

• Free lunch when you're at the officethanks to Kombo & Nora

• Flexible remunerationwith Coverflex

• Flexibility: Hybrid setup (HQ in Barcelona), 60 days/year remote work from anywhere

• Unlimited vacation days- take the time you need, no counting days

🗣️ Our hiring process

1. Intro call with People (30 min)

2. Interview with the Hiring Manager (45 min)

3. Business Case - Onsite at the office (1 hour)

4. Founders interview (45 min)

5. Offer

🚀 Why Join Valeria Now?

• Timing: We're past the "idea stage" with real customers and revenue, but early enough that you'll define how we scale

• Market opportunity: €5B+ market in Spain, every company with employees needs payroll, and current solutions are outdated and painful

• Product-market fit: We're solving a painful, expensive problem with a product customers actually love

• Career growth: Be a critical product hire, build the playbook, and grow into a leadership role as we scale the team