Retail Media Manager

At WPP Media, we invest in our people, driving your professional growth with the same passion with which we lead responsible media investment. Being part of our team means accessing a global network of knowledge and opportunities, where you will be able to expand your horizons and always be at the forefront of the sector. In addition to a dynamic and challenging work environment, at WPP Media we care about your well-being and balance. Therefore, we offer a benefits package designed for you:

• Flexibility: Enjoy a hybrid remote work model in Barcelona, complemented by flexible start and finish times.
• Well-being and benefits: Access a Flexible Remuneration plan that adapts to your needs, daily meal allowance, and coffee and fruit in the office.
• Personal care: We promote your health and well-being with Yoga/Pilates classes and the possibility of physiotherapy sessions.

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Our culture and our people are the engine of WPP Media, and they drive us to deliver exceptional experiences. In this role, your contribution will be key to living and promoting our values:

• Be Extraordinary: Leading collectively to inspire transformative creativity.
• Be Open: Balancing the experiences of people and customers, cultivating trust.
• Be Optimistic: Driving growth and development to mobilize the entire company.

Currently, from our Media Management & Delivery team, we are looking for a Retail Media Manager to drive the development and implementation of the comprehensive Retail Media strategy, maximizing advertising revenue and the growth of the digital ecosystem for one of our main clients in the FMCG sector.

In this role, you will have the opportunity to:

• Define and optimize the Retail Media investment strategy to achieve the client's business KPIs.
• Plan full-funnel campaigns on Amazon and other retailers to meet performance and branding objectives.
• Use advanced analytics (e.g., AMC) to generate insights, build audiences, and measure incremental business impact.
• Orchestrate internal and external teams for integrated activations and present results and strategic recommendations to the client.
• Identify opportunities (competitor analysis, new betas) and execute Test & Learn plans to continuously improve account performance.
• Present and market the advertising offering to direct clients and agencies, negotiating strategic commercial agreements.

• Minimum 3 years of experience in Retail Media with a focus on advertising campaign management.
• Indispensable hands-on experience in the Amazon Ads ecosystem (Sponsored Ads, Brands, Display) and Amazon DSP.
• Demonstrable experience in managing self-service platforms beyond Amazon, such as media using Citrus, Criteo, etc. technologies.
• Experience using third-party tools for automation and optimization at scale, such as Pacvue or Skai, is valued.
• Familiarity with data clean rooms such as Amazon Marketing Cloud (AMC) or similar solutions.
• Strategic business vision and a high capacity to identify growth opportunities.
• Excellent strategic communication and stakeholder management skills.
• Fluent English level, allowing you to hold your own in business conversations.
• University degree in Marketing, Advertising, Business Administration, or similar.

If you identify with this opportunity and want to be part of WPP Media, we would love to meet you! Send us your application and, if your profile fits what we are looking for, we will get in touch with you. For any questions, you can contact us at talentacquisition.spain@wppmedia.com.

WPP Media offers equal opportunities and considers applications for all positions without distinction of race, color, sex, gender identity, sexual orientation, religion, nationality, pregnancy, childbirth, medical conditions, or disability.

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