Retail Media Manager

Currently, from our Media Management & Delivery team, we are looking for a Retail Media Manager to drive the development and implementation of the comprehensive Retail Media strategy, maximizing advertising revenue and the growth of the digital ecosystem of one of our main FMCG sector clients.

In this role, you will have the opportunity to:

• Define and optimize the Retail Media investment strategy to achieve the client's business KPIs.
• Plan full-funnel campaigns on Amazon and other retailers to meet performance and branding objectives.
• Use advanced analytics (e.g., AMC) to generate insights, build audiences, and measure incremental business impact.
• Orchestrate internal and external teams for integrated activations and present results and strategic recommendations to the client.
• Identify opportunities (competitive analysis, new betas) and execute Test & Learn plans to continuously improve account performance.
• Present and commercialize the advertising offering to direct clients and agencies, negotiating strategic commercial agreements.

• At least 3 years of experience in Retail Media with a focus on advertising campaign management.
• Hands-on experience in the Amazon Ads ecosystem (Sponsored Ads, Brands, Display) and Amazon DSP is essential.
• Demonstrable experience managing self-service platforms beyond Amazon, such as media using Citrus, Criteo, or similar technologies.
• Familiarity with data clean rooms such as Amazon Marketing Cloud (AMC) or similar solutions.
• Strategic business vision and strong ability to identify growth opportunities.
• Excellent strategic communication and stakeholder management skills.
• Fluent English, enabling you to handle business conversations effectively.

• Experience with third-party tools for automation and optimization at scale, such as Pacvue or Skai, is a plus.

• University degree in Marketing, Advertising, Business Administration, or a related field.

At WPP Media, we invest in our people, driving your professional growth with the same passion with which we lead responsible media investment. Being part of our team means accessing a global network of knowledge and opportunities, where you can expand your horizons and always be at the forefront of the industry. In addition to a dynamic and challenging work environment, at WPP Media we care about your well-being and balance. Therefore, we offer a benefits package tailored to you:

• Flexibility: Enjoy a hybrid remote work model in Barcelona, complemented by flexible start and end times.
• Wellbeing and perks: Access a Flexible Compensation plan tailored to your needs, a daily meal subsidy, and coffee and fruit in the office.
• Personal care: We promote your health and wellbeing with Yoga/Pilates classes and the option of physiotherapy sessions.

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Our culture and our people drive WPP Media, inspiring us to deliver exceptional experiences. In this role, your contribution will be key to living and promoting our values:

• Be Extraordinary: Leading collectively to inspire transformative creativity.
• Be Open: Balancing people and client experiences, building trust.
• Be Optimistic: Driving growth and development to mobilize the entire company.

Media Management & Delivery

If this opportunity resonates with you and you want to be part of WPP Media, we would love to meet you! Send us your application, and if your profile matches what we are looking for, we will get in touch with you. For any questions, you can contact us at [email protected].

WPP Media offers equal opportunities and considers applications for all positions without distinction of race, color, sex, gender identity, sexual orientation, religion, nationality, pregnancy, childbirth, medical conditions, or disability.

To learn more about how we process the information you provide, see our Privacy Policy (https://www.wppmedia.com/pages/privacy-policy).

#Hiring #WPPMedia #MediaManagementAndDelivery #RetailMedia #Amazon

Please read our Privacy Notice for more information on how we process the information you provide. 

Actualmente, desde nuestro equipo de Media Management & Delivery buscamos un/a Retail Media Manager que impulse el desarrollo e implementación de la estrategia integral de Retail Media, maximizando los ingresos publicitarios y el crecimiento del ecosistema digital de uno de nuestros principales clientes del sector FMCG.

En este rol, tendrás la oportunidad de:

• Definir y optimizar la estrategia de inversión en Retail Media para alcanzar los KPIs de negocio del cliente.
• Planificar campañas full-funnel en Amazon y otros retailers para cumplir objetivos de performance y branding.
• Utilizar analítica avanzada (ej. AMC) para generar insights, construir audiencias y medir el impacto incremental en el negocio.
• Orquestar equipos internos y externos para activaciones integradas y presentar resultados y recomendaciones estratégicas al cliente.
• Identificar oportunidades (análisis de competencia, nuevas betas) y ejecutar planes de Test & Learn para mejorar continuamente el rendimiento de la cuenta.
• Presentar y comercializar la oferta publicitaria a clientes directos y agencias, negociando acuerdos comerciales estratégicos.

• Mínimo 3 años de experiencia en Retail Media con un enfoque en la gestión de campañas publicitarias.
• Experiencia práctica indispensable en el ecosistema de Amazon Ads (Sponsored Ads, Brands, Display) y Amazon DSP.
• Experiencia demostrable en la gestión de plataformas self-service más allá de Amazon, como soportes que utilizan tecnologías de Citrus, Criteo, etc.
• Familiaridad con data clean rooms como Amazon Marketing Cloud (AMC) o soluciones similares.
• Visión estratégica del negocio y alta capacidad para identificar oportunidades de crecimiento.
• Excelentes habilidades de comunicación estratégica y gestión de stakeholders.
• Nivel de inglés fluido, que te permita defenderte en conversaciones de negocio.

• Valorable experiencia en el uso de herramientas de terceros para la automatización y optimización a escala, como Pacvue o Skai.

• Título universitario en Marketing, Publicidad, ADE o similar.

En WPP Media, invertimos en nuestra gente, impulsando tu crecimiento profesional con la misma pasión con la que lideramos la inversión responsable en medios. Formar parte de nuestro equipo significa acceder a una red global de conocimiento y oportunidades, donde podrás expandir tus horizontes y estar siempre a la vanguardia del sector. Además de un entorno de trabajo dinámico y desafiante, en WPP Media nos preocupamos por tu bienestar y equilibrio. Por ello, ofrecemos un paquete de beneficios pensado para ti:

• Flexibilidad: Disfruta de un modelo híbrido de teletrabajo en Barcelona, complementado con flexibilidad horaria en la entrada y salida.
• Bienestar y ventajas: Accede a un plan de Retribución Flexible que se adapta a tus necesidades, subvención del menú diario y café y fruta en la oficina.
• Cuidado personal: Fomentamos tu salud y bienestar con clases de Yoga/Pilates y la posibilidad de sesiones de fisioterapia.

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Nuestra cultura y nuestras personas son el motor de WPP Media, y nos impulsan a ofrecer experiencias excepcionales. En este rol, tu contribución será clave para vivir y promover nuestros valores:

• Ser Extraordinario: Liderando colectivamente para inspirar una creatividad transformadora.
• Ser Abierto: Equilibrando las experiencias de las personas y los clientes, cultivando la confianza.
• Ser Optimista: Impulsando el crecimiento y el desarrollo para movilizar a toda la empresa.

Media Management & Delivery

Si te identificas con esta oportunidad y quieres formar parte de WPP Media, ¡nos encantaría conocerte!. Envíanos tu candidatura y, si tu perfil encaja con lo que buscamos, nos pondremos en contacto contigo. Para cualquier duda, puedes contactar con nosotros en [email protected].

WPP Media ofrece igualdad de oportunidades y considera las candidaturas para todos los puestos sin distinción de raza, color, sexo, identidad de género, orientación sexual, religión, nacionalidad, embarazo, nacimiento de un hijo/a, condiciones médicas o discapacidad.

Para obtener más información sobre cómo procesamos la información que nos proporcionas consulta nuestra Política de Privacidad (https://www.wppmedia.com/pages/privacy-policy).

#Hiring #WPPMedia #MediaManagementAndDelivery #RetailMedia #Amazon

Please read our Privacy Notice for more information on how we process the information you provide.