Paid Search Executive

At WPP Media, we invest in our people, driving your professional growth with the same passion with which we lead responsible media investment. Being part of our team means accessing a global network of knowledge and opportunities, where you will be able to expand your horizons and always be at the forefront of the sector. In addition to a dynamic and challenging work environment, at WPP Media we care about your well-being and balance. Therefore, we offer a benefits package designed for you:

• Flexibility: Enjoy a hybrid remote working model in Madrid, complemented by flexibility in start and finish times.
• Well-being and benefits: Access a Flexible Remuneration plan that adapts to your needs, daily meal allowance, and coffee and fruit in the office.
• Personal care: We promote your health and well-being with Yoga/Pilates classes and the possibility of physiotherapy sessions.

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Our culture and our people are the engine of WPP Media, and they drive us to deliver exceptional experiences. In this role, your contribution will be key to living and promoting our values:

• Be Extraordinary: Collectively leading to inspire transformative creativity.
• Be Open: Balancing the experiences of people and clients, cultivating trust.
• Be Optimistic: Driving growth and development to mobilize the entire company.

Currently, from our Media Management & Delivery team, we are looking for a Paid Search Executive to drive the management of Paid Search campaigns, ensuring the correct implementation of the strategy, continuous optimization, and the achievement of client objectives.

In this role, you will have the opportunity to:

• Manage and optimize Paid Search campaigns, primarily in Google Ads and Microsoft Advertising.
• Develop activation and improvement proposals based on client objectives, including estimates and result forecasts.
• Monitor campaign performance, identifying areas for improvement and applying adjustments to optimize results.
• Prepare performance reports to present to agencies and clients.
• Manage internal processes associated with campaigns, such as invoicing, document organization, QA, and budget tracking.
• Collaborate with agency teams, advertising media, and, occasionally, with the end client to explain and defend results or proposals.

• Minimum of 3 years of experience in Paid Search campaign management.
• Solid knowledge and Google Ads certifications. Proficiency in Excel/Google Sheets.
• Your experience with Microsoft Advertising, Google Ads Editor, Performance Max, Demand Gen, Shopping, Looker Studio, GA4, and a practical interest in AI tools will be highly valued.
• Business vision and the ability to analyze results and link them to client objectives.
• Communication skills to explain and defend proposals with clarity and confidence.
• Intermediate English level, especially at a written level for handling documentation, platforms, and email communication.
• University degree in Marketing, Advertising, Communication, Engineering, or a related field.

If you identify with this opportunity and want to be part of WPP Media, we would love to meet you! Send us your application and, if your profile fits what we are looking for, we will get in touch with you. For any questions, you can contact us at talentacquisition.spain@wppmedia.com.

WPP Media offers equal opportunities and considers applications for all positions without distinction of race, color, sex, gender identity, sexual orientation, religion, nationality, pregnancy, childbirth, medical conditions, or disability.

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