Senior Data Strategy Manager

At WPP Media, we invest in our people, driving your professional growth with the same passion with which we lead responsible media investment. Being part of our team means accessing a global network of knowledge and opportunities, where you will be able to expand your horizons and always be at the forefront of the sector. In addition to a dynamic and challenging work environment, at WPP Media we care about your well-being and balance. Therefore, we offer a benefits package designed for you:

• Flexibility: Enjoy a hybrid remote work model in Madrid or Barcelona, complemented by flexible start and end times.
• Well-being and perks: Access a Flexible Remuneration plan that adapts to your needs, daily meal subsidy, and coffee and fruit in the office.
• Self-care: We promote your health and well-being with Yoga/Pilates classes and the possibility of physiotherapy sessions.

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Our culture and our people are the engine of WPP Media, and they drive us to deliver exceptional experiences. In this role, your contribution will be key to living and promoting our values:

• Be Extraordinary: Leading collectively to inspire transformative creativity.
• Be Open: Balancing the experiences of people and clients, cultivating trust.
• Be Optimistic: Driving growth and development to mobilize the entire company.

Currently, from our Data Technology & Analytics team, we are looking for a Senior Data Strategy Manager who will drive the data strategy comprehensively, acting as the main point of connection between business, technology, and digital capabilities to turn data into a real lever for business transformation.

In this role, you will have the opportunity to:

• Lead the data conversation with the client and internal teams, acting as the connection point between business, technology, media, and digital capabilities to ensure a shared vision and effective governance of the data ecosystem.
• Define and evolve the 2-3 year data transformation roadmap, guaranteeing the consolidation of fundamental elements and the identification of new opportunities for growth and differentiation.
• Prioritize initiatives and lead the data project portfolio, translating business needs into concrete action plans and coordinating specialized teams to ensure efficient implementation.
• Drive the ideation, design, and supervision of end-to-end use cases, ensuring a holistic vision of data and its practical application to generate tangible impact on business, consumer experience, and operational efficiency.
• Act as a cross-functional facilitator, connecting CRM, CDP, Analytics, eCommerce, Media, and AI capabilities to drive the adoption of new capabilities, change management, and the evolution of the client's data maturity.

• Provide demonstrable experience leading data transformation, CRM, or Customer Data Platform programs in large organizations.
• Have experience working in complex environments and managing multiple stakeholders (marketing, technology, data, eCommerce, and business).
• Demonstrate real cases of implementation, adoption, and generation of business impact (experience in sectors with high digital maturity such as banking, technology, telecommunications, retail, or travel is highly valued).
• Possess deep knowledge of the MarTech and AdTech ecosystem, including CDP, First Party Data strategies, Data Governance, measurement frameworks, and Data Clean Rooms (DCR).
• Provide valuable knowledge in Amazon Marketing Cloud (AMC), AI applied to Marketing and Media, cookieless identity solutions, and data visualization tools (BI).
• Combine strategic definition with practical execution, actively participating in the implementation of solutions and operating models.
• Demonstrate strong Business Acumen, strategic problem-solving skills, a commercial mindset, and transformational leadership with a long-term vision.
• Hold a University Degree in Advertising, Marketing, Business Administration, or STEM (specialized Master's degree is a plus).
• Have a fluent or advanced level of English (minimum C1), essential for leading global meetings.

If you identify with this opportunity and want to be part of WPP Media, we would love to meet you! Send us your application and, if your profile fits what we are looking for, we will get in touch with you.

WPP Media offers equal opportunities and considers applications for all positions without distinction of race, color, sex, gender identity, sexual orientation, religion, nationality, pregnancy, childbirth, medical conditions, or disability.

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