Head of Retail Media & Data Monetization

• More than 5 years of experience in Retail Media, digital media, AdTech, e-commerce, trade marketing, or audience monetization.

• Demonstrable experience creating, launching, or scaling new lines of business and managing revenue targets.

• Strong commercial orientation and experience negotiating with major brands, agencies, suppliers, and partners.

• Knowledge of onsite and offsite advertising, CRM, in-store media, and data monetization.

• Experience managing budgets, P&L, forecasts, margins, and business KPIs.

• Knowledge of Ad Ops, advertising measurement, attribution, and incrementality.

• Ability to lead teams, providers, and transversal projects in complex organizations, combining strategic vision and execution.

• Professional level of Spanish and English. Portuguese will be valued.

• The opportunity to lead a strategic business unit with high growth potential at Brico Depôt Iberia.

• An open and collaborative working environment, with direct connection to business, digital, data, technology, and store teams.

• Competitive salary conditions, with fixed remuneration and a variable component according to the policy applicable to the position.

• Social benefits, employee discounts, wellness measures, flexible hours, and a hybrid working model according to the Headquarters policy.

• Continuous training and professional development possibilities within a company that is part of a leading international group in the sector.

We are looking for a person to lead and develop the Retail Media & Data Monetization strategy for Brico Depôt Iberia.

Your mission will be to consolidate this business unit, strengthen relationships with brands, and generate new growth opportunities, working transversally with the company's main teams.

Define, develop, and execute the Retail Media & Data Monetization strategy, building a relevant, scalable, and profitable omnichannel proposal for brands, suppliers, and partners, with a focus on customer experience and business results.

• Define and execute the Retail Media & Data Monetization strategic plan, establishing priorities, objectives, and a roadmap.

• Manage the area's profit and loss account, budget, forecasts, margins, and key performance indicators.

• Develop the commercial catalog of solutions, expanding and monetizing the available inventory in stores, digital channels, and data assets.

• Design commercial proposals, pricing models, and omnichannel packages adapted to the needs of brands and categories.

• Lead the relationship with brands, suppliers, agencies, and technological partners, generating sustainable relationships and business opportunities.

• Implement planning, prioritization, reporting, and control processes that ensure rigorous and scalable execution.

• Analyze campaign performance, identify improvement opportunities, and develop annual strategies and forecasts.

• Coordinate with Marketing, Trade & Buying, E-commerce, Data, Technology, Operations, and Stores, as well as selecting and managing external providers when necessary.

• With an entrepreneurial mindset, results orientation, and the ability to turn opportunities into actionable plans.

• Influencing and generating commitment beyond hierarchical dependence.

• Making decisions based on data, without losing sight of the customer and the in-store experience.

• Communicating and negotiating clearly with internal and external stakeholders.

• Structuring processes that allow for growth with agility, quality, and control.