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Senior Creative Automation Manager

Hybrid in Madrid·Full-time·Added 5 days ago

zooplus

6 open roles

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Overview

Job details

Full-time hours
Per the ad.
Hybrid
Office and home days — the ad has the split.

Requirements

Have the right to work in Spain
zooplus doesn't mention sponsorship in the ad.
Work in English
English is required, per the ad.
Be near Madrid, Spain (Hybrid) for hybrid days
No relocation package mentioned.
Have 3+ years of experience
Mid-level role.

Requirements

What we're looking for

3+ years of experience in Creative Operations, Creative Technology, Marketing Automation, Digital Production, AI, or a related field.
Hands-on experience with Generative AI tools and AI-enabled creative workflows.
Strong understanding of digital creative production across multiple marketing channels.
Experience designing or improving scalable workflows, processes, or operational frameworks.
Understanding of performance marketing and how creative assets contribute to campaign performance.
Strong analytical skills with the ability to use data and insights to drive decisions.
Proven stakeholder management and cross-functional collaboration skills.
Excellent communication skills and the ability to explain technical concepts to non-technical audiences.

Nice to have

Experience with workflow automation platforms, APIs, or system integrations.
Experience with Digital Asset Management (DAM) or Creative Technology platforms.
Basic knowledge of HTML, JSON, APIs, or scripting.
Experience with AI image and video generation tools.
Experience building creative testing or experimentation frameworks.
Experience in e-commerce, retail, or performance marketing environments.
Experience supporting large-scale localization and content adaptation.
Experience working in international or multicultural organizations.

The role

As a Senior Creative Automation Manager, you will drive the adoption of Generative AI and automation across our Design and Creative organization. You will identify opportunities to improve creative production, streamline workflows, and scale content creation across marketing channels. Working closely with Design, Marketing, Analytics, AI, and Technology teams, you will translate creative and business challenges into scalable solutions that improve both efficiency and performance. This is an individual contributor role within the Creative team, acting as the subject matter expert for Generative AI, creative automation, and workflow optimization across the organization.

What you'll do

Define and execute the Generative AI and Creative Automation strategy for the Design organization.
Identify, evaluate, and implement AI-powered solutions that improve creative production, localization, adaptation, and content optimization.
Design and scale automated workflows for creative asset creation, versioning, resizing, distribution, and localization.
Partner with Design, Marketing, Analytics, and Technology teams to integrate AI and automation into day-to-day creative workflows.
Develop frameworks for creative testing, experimentation, and performance optimization using data-driven insights.
Establish best practices, governance, prompt libraries, and quality standards for the responsible use of AI in creative production.
Define and monitor success metrics for automation initiatives and continuously improve workflows based on business impact.
Drive adoption of new tools, processes, and ways of working across creative teams.

What Success Looks Like

Within the first 6-12 months, you have successfully implemented scalable AI and automation workflows that improve creative production efficiency, accelerate testing and iteration cycles, and enable teams to create and optimize content at scale. You are recognized as a trusted partner across Design, Marketing, Analytics, and Technology, helping translate emerging AI capabilities into measurable business impact.

About zooplus

zooplus is a European online pet retailer offering premium pet food, accessories, nutritional products, toys and lifestyle goods for dogs, cats, birds, fish and small pets. With over 25 years of experience, it describes itself as a trailblazer in the pet e-commerce industry and serves more than 11 million pet parents across a large number of European country shops, including a dedicated Spanish-language store (Spain / es). It recently launched a Marketplace in Germany, adding over 10,000 new products from partner brands and sellers.

Industry: E-commerce
Website: zooplus.com

Good to know if you are moving

zooplus serves over 11 million pet parents and describes itself as a trailblazer in the pet e-commerce industry with over 25 years' experience.
zooplus operates a dedicated Spanish-language online shop (Spain / es) among its many European country sites.
Current openings in Spain include e-commerce shop operations, retail media marketing, loyalty and sales analytics, and senior AI engineering roles.
The company promotes a pet-first, pet-friendly office culture where dogs are welcome in the office.
Employees describe a collaborative culture where collaboration is valued over seniority and everyone's opinion is heard.

In their own words

About the company & team

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

Additional information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

A note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time, depending on experience, skills, and impact. Most offers are positioned around the midpoint of the range, ensuring a fair and consistent approach across our teams.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

All open roles at zooplus