Communication and Editorial Marketing Technician

Communication and marketing
editorial technician
About Abacus
At Abacus, we are a dynamic and growing community working to facilitate
society's access to high-quality, innovative educational, cultural, and leisure
contents and products.
We promote an open, plural, and innovative space for ideas, cooperating in a network with
other organizations, aiming to become a meeting point for the world of
creativity. Based on the values of cooperativism and the social economy, we promote a
solid, profitable, and efficient management model with shared ownership, which emphasizes
people and seeks social transformation.
Abacus Futur is a publishing company at the service of the Catalan language and culture and of
transformative ideas from all over the world. A company that wants to have the muscle to
carry out projects and contents from Catalonia with a majority vocation, responding
to the needs of the people here with global aspirations.
Objective
To support the Communication and Marketing managers at Abacus Futur by executing and
producing the actions defined in the strategy for the various new release launches,
as well as backlist sales campaigns.
Functions

• Writing communicative content: press releases and electronic
  newsletters
• Writing, layout, and sending of press releases—agreed upon with the
  editors and the press manager—via the Mailchimp tool.

• Writing, layout, and sending of electronic newsletters intended for
  specific reader communities.
• Writing, production, and publication of organic content on
  social media
• Organizing the execution of a series of contents, based on a
  calendar that follows the strategy previously set by the marketing,
  communication, and editorial directorates. Ideating, producing, and publishing
  content, with the objective of promoting new releases, reactivating backlist
  titles, and engaging a community interested in the themes and authors of
  each imprint.
• Coordinating with the rest of the marketing team to amplify
  media impact, bookstore events, and advertising strategy.
• Interacting with users with the objective of building community loyalty and
  contributing to showcasing bibliographic diversity in the virtual sphere.
• Monitoring indicators regarding follower growth, impact, and
  reach of social media channels, to be updated monthly.
• Support for coordination with bookstores
• Support in the production, organization, and communication of
  book presentations and bookstore campaigns.
• Technical execution of the marketing strategy for specific titles
• Support in requesting quotes and specifications for assignments to
  external collaborators, which is validated with the marketing manager, in the
  field of trade marketing and digital advertising.
• Basic communication actions for a selection of assigned books.

Requirements and professional skills

• Minimum studies: University Degree in Journalism, Communication and Cultural

Industries, Digital Marketing, Audiovisual Communication, or Advertising and Marketing.

• Years of experience: Minimum 2 (including internships) in the sectors of
  communication, marketing, publishing, or bookstores.
• Necessary specific knowledge: Good written and spoken communication,
  marketing techniques
• Necessary IT tools and level: Knowledge of tools to
  perform image processing and social media publishing (Canva,

Photoshop, Capcut, and Metricool)