User Acquisition Manager (Performance Marketing)

Requirements

• Bachelor's degree in Marketing, Business, or a related field.

• Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.

• Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.

• Strong analytical, strategic thinking, and communication skills.

What benefits are we offering?

• Apple hardware ecosystem for work.

• Annual Bonus

• Top-tier Health and Life Insurance for peace of mind.

• Transportation Budget to support your commute needs.

• Coverflex benefits package for meal allowances, well-being, and more.

• Childcare support.

• Air Conference - an opportunity to meet the team, collaborate, and grow together.

• Pension Fund to support your long-term financial planning.

• Urban Sports Club membership to keep you active.

• Meals 100% free at the hub.

• This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.

At Air Apps, we believe in thinking bigger-and moving faster. We're a family-founded company on a mission to create the world's first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018-and now with offices in both Lisbon and San Francisco-we've remained self-funded while reaching over 100 million downloads worldwide.

Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you'll be a creative force, shaping products that empower people across the globe.

Join us on this journey to redefine resource management-and change lives along the way.

The Role

As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels-including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.

Responsibilities

• Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.

• Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.

• Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.

• Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.

• Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.