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ALOHAS is more than a fashion brand: it's a responsible shopping experience and an opportunity to take part in the fight against overproduction in the fashion industry.
Working at ALOHAS means being part of the innovation and growth of a Spanish start-up with a young, creative, and proactive team, where communication flows and energy levels are high. It's a demanding environment, but extremely rewarding, and we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.
We're passionate about what we do, and that passion shines through in our work.
As our PR Specialist, you are the person who gets ALOHAS talked about: in the right magazines, on the right people and in the right rooms. You report to the PR Manager and work across all our key markets. This is a global role, not a single-country press office.
You build and look after the relationships that put ALOHAS in front of editors, stylists, influencers and celebrities, and you turn them into coverage, collaborations and moments people remember. Events are a big part of the job: from press days and store visits to launches and activations, you make them happen from start to finish.
This is a hands-on role. You pitch, host, follow up and measure the results yourself.
Build and nurture strong relationships with editors, stylists, influencers and celebrities to maximise coverage and grow brand awareness across our key markets.
Plan and run PR events end to end - press days, launches, store visits and activations: concept, guest list, logistics, hosting on the day and follow-up.
Develop and execute community and influencer marketing strategies and creative campaigns that support brand initiatives.
Manage gifting and seeding: who gets what, when, and what comes back from it.
Secure new communication opportunities in print and digital media, and turn launches and brand news into stories editors want to tell.
Identify and track industry trends, local and global, so ALOHAS is part of the right conversations.
Measure and report on results - coverage, reach, EMV, return per action - using tools such as Kolsquare or Muck Rack, and use the data to decide what to do next.
Work hand-in-hand with Brand, Marketing, Digital and Retail so PR plugs into launches, campaigns and store openings.
3-5 years of hands-on PR experience in fashion, luxury, beauty or lifestyle, brand-side or agency.
An existing network of press and/or influencer contacts, and the habit of growing it.
Events you have organised and hosted yourself, not just attended.
Proven experience with US, France and UK markets - a strong plus.
A data-minded approach: you know what a placement was worth and can show it.
The organisation to juggle several launches, events and shipments at once without dropping the follow-up.
Creativity, energy and taste: ideas for how ALOHAS shows up, not just where.
A Culture of Freedom, Responsibility & Trust: We believe in autonomy, accountability, and mutual respect.
Flexible Working Hours ⏰: Adapt your schedule to your lifestyle. We trust you to get the job done.
Hybrid Work Model: Work from home some days and the office on others.
Summer Hours (July & August) 🌞: Enjoy an intensive workday schedule so you can make the most of your summer.
We support family-life balance, parenthood, gender equality, and diversity👶🏼
Team wellbeing initiatives
Two paid "disconnect days" a year-take time when you need it most
Exclusive Discounts 💯- Enjoy up to 70% off our products. Your family and friends benefit too!
Located in Gràcia, Barcelona
Stocked with coffee ☕ and fresh fruit 🍎
Home Office Setup 💻
Laptop + essential peripherals (keyboard, mouse, monitor)
Constructive feedback, ongoing learning, and support for your professional journey
Ready to shape the future in a premium fashion brand? Join us and leave your mark 🚀
Want to know more? Video Presentation
Apply to work with us: careers.alohas.com
Our website: alohas.com IG: @alohas
ALOHAS is a Barcelona-based fashion brand specializing in footwear and accessories, operating on an on-demand production model. The company produces items only after orders are placed, launching weekly capsules to reduce waste and promote sustainable consumption. Founded in 2015, ALOHAS has grown to over 80 employees and operates retail stores in major cities including New York, London, Paris, and Barcelona.
ALOHAS has a strong presence in Spain, with its headquarters and main operations in Barcelona, as well as a store in Madrid. The company offers a hybrid work environment for many roles and actively hires across departments such as design, product, operations, IT, and retail. With a diverse team and international store footprint, ALOHAS presents opportunities for international professionals, including roles that require Mandarin language skills and freelance design positions.
or browse Barcelona·Marketing·Mid-level·Hybrid·Fashion & Luxury·Catalonia·Fashion and Footwear
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