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Product Marketing Lead

Remote, Home based - EMEA·Added 1 month ago (last checked 21 Oct)

Canonical

235 open roles

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Our summary

Work mode
Remote (Home based - EMEA)
English
Required
Education
University degree

Visa options

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    Not a refusal, but not a yes. Worth asking in your first message.

  • May fit the digital nomad visa

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Skills

Nice to have

Requirements

What we're looking for

  • Strong written and verbal communication in English
  • An exceptional academic track record from high school and university
  • Proven product marketing experience in B2B software, SaaS, or open source
  • A track record of owning positioning and messaging for a product or portfolio, not just executing someone else's
  • Evidence of launches you led that changed a business outcome such as adoption, pipeline, or win rate
  • The technical curiosity to hold your own with product managers and engineers and to understand the product beyond the datasheet
  • Comfort using data to test a hypothesis, evaluate a campaign, and change your mind
  • Ability to influence and align stakeholders across product, sales, and marketing without formal authority
  • Excellent storytelling skills applied to technical solutions, for both developer and executive audiences
  • Skill at managing complex, cross-functional projects with several dependencies and a fixed date
  • Fast adaptation to change and to new technology in marketing
  • Proactive, outcome-driven, and confident operating independently at a global scale

Nice to have

  • Experience marketing to developers, or in infrastructure, security, or IoT categories
  • Familiarity with open source communities and commercial open source business models
  • Experience across both product-led and sales-led motions, and with the handover between them
  • Public speaking, webinars, or conference presence in a technical field
  • Experience mentoring or leading other product marketers

Pay & benefits

What you'll get

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

🏠Fully remote working environment - we've been working remotely since 2004!

📚Personal learning and development budget of 2,000 USD per annum

💰Annual compensation review

🏆Recognition rewards

🏝 Annual holiday leave

👶Parental Leave

🧑💼Employee Assistance Programme

🧳Opportunity to travel to new locations to meet colleagues at 'sprints'

The role

Product marketers at Canonical sit between product and the market. They take deeply technical open source products and decide what they mean to a user and a buyer; which problem they solve, who should care, why we win, and what it should cost. That work shows up as positioning and messaging, launch plans, competitive intelligence, global campaigns, and the enablement that helps sales tell a coherent story.

This is a role for someone who wants ownership rather than a brief. You will pick up a portfolio area, form your own point of view on the market, and defend it with evidence. We expect product marketers to talk to customers and community members directly, and to bring opinions to product and sales rather than waiting to be told what to say.

We have a bias for action, focus effort on the most impactful activities, and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works.

You will own product marketing for one of our product areas, from the market thesis through to the assets that sales and campaigns run on. You will be accountable for whether the story lands, whether launches convert, and whether the sales team can repeat the message without you in the room.

What you'll do

  • Own positioning, messaging, and the narrative hierarchy for your product area, and keep it consistent from the website through to the sales deck
  • Lead product launches end to end with tiering, timeline, cross-functional plan, assets, and post-launch reporting
  • Build and maintain the competitive picture for your area: who we lose to, why, and what we say about it
  • Support building the enablement that sales actually uses: battlecards, discovery questions, objection handling, demo narratives
  • Run structured customer and community research, including win-loss, to keep the messaging grounded in real language rather than internal assumptions
  • Partner with demand generation, content, web, and events to turn positioning into campaigns that move pipeline
  • Raise the standard of the craft around you through review, mentoring, and shared frameworks

How you'll work

Location: This role is remote for anyone based in EMEA.

Hiring process

6 steps5 interviewsa task to doabout 3 months in all

  1. Application

  2. Written interview

    In your own time

    A written submission tailored to the role presenting your academic and professional accomplishments; you choose format and length, and two domain experts grade it.

  3. Psychometric assessment (GIA)

    Online test · 30–45 min

    A cognitive-ability test measuring aptitude, problem solving and speed of learning, required for all applicants.

  4. Technical assessment

    Not every role

    A domain-specific assessment for some roles, graded by domain experts and discussed in later interviews.

  5. Early stage interviews

    With future colleagues and stakeholders · 3 sessions

    Three interviews with future colleagues and stakeholders focused on technical and domain skills.

  6. Talent interview

    With Talent Science team

    Interview with the Talent Science team including a 10-minute Personality Profile Analysis; compensation is first discussed here.

  7. Late stage interviews

    With potential manager, Hiring Lead and senior stakeholders

    Meet your potential manager, the Hiring Lead and senior stakeholders; management and leadership candidates also meet the CEO.

  8. Offer and onboarding · With a Hiring Lead

  • After application review you get a personal dashboard showing your assessment and interview plan.
  • The written interview is submitted anonymously to reduce bias early on.
  • You may apply to a single job once, or to four different jobs, in any 180-day period.

About Canonical

Canonical is the publisher of Ubuntu, the world's most widely used open-source operating system for cloud, IoT, and enterprise environments. Founded in 2004, the company is a global leader in open-source software, providing secure, supported Ubuntu solutions to enterprises, developers, and device manufacturers. With a distributed workforce spanning over 80 countries, Canonical drives innovation in areas like AI, edge computing, and cloud-native technologies, making it a key player in the open-source ecosystem.

Canonical has a strong presence in Spain, with a significant number of open roles across engineering, product, marketing, and sales. The company is known for its fully remote-first culture, allowing employees to work from anywhere, including Spain. For international professionals, Canonical offers a unique opportunity to contribute to world-class open-source projects, collaborate with a global team, and enjoy flexible work arrangements. The company values autonomy, excellence, and a passion for open-source, making it an attractive employer for those seeking a dynamic, remote-friendly environment.

Industry
Cloud/Ubuntu
Founded
2004
Employees
1,000–5,000
Headquarters
London, UK

Good to know if you are moving

  • Canonical is a remote-first company, allowing employees to work from anywhere, including Spain, with no requirement to relocate to a central office.
  • The company offers a diverse, international work environment with colleagues from over 80 countries, providing a global perspective.
  • Canonical is a major contributor to open-source projects, offering opportunities to work on widely-used technologies like Ubuntu, Kubernetes, and OpenStack.
  • Employees often receive a competitive salary and benefits, including home office setup allowances and professional development opportunities.
  • The company values autonomy and self-motivation, making it ideal for professionals who thrive in a flexible, results-driven culture.

In their own words

About the company & team

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder led, profitable and growing.

Additional information

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

All open roles at Canonical

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