Senior Brand Manager Special Care

• University degree, preferably in Health Sciences, Business Sciences, Marketing, or related areas.
• Master's in Pharmaceutical Marketing, MBA, or equivalent postgraduate training is highly valued.
• More than 5 years of experience in Marketing within the pharmaceutical industry, preferably in hospital-scope and/or Specialty Care products.
• Demonstrable experience in Brand Planning, market analysis, and development of marketing strategies.
• Knowledge of the hospital environment and its main stakeholders.
• Experience working in cross-functional teams and collaborating closely with Medical, Market Access, and Sales.
• Experience in managing KOLs and other external stakeholders.
• Knowledge of digital marketing strategies, omnichannel, and customer engagement.
• Analytical capacity and business orientation.
• High level of English.
• Fluent Spanish. Portuguese will be valued.
• Position based in Barcelona.

• Strategic thinking and business vision
• Ability to transform insights into decisions and opportunities
• Ownership and autonomy
• Influence and cross-functional leadership
• Customer and patient orientation
• Analytical capacity and decision-making
• Project Management
• Prioritization and complexity management
• Excellence in execution
• Innovation and digital mindset
• Results orientation
• Communication and influence
• Adaptability and collaboration

No matter where your journey with Chiesi begins, it will lead you to inspiring opportunities. Your future is our focus, and we are committed to fostering your development in a dynamic and friendly environment, providing access to resources and training every step of the way.

We offer first-class benefits, including comprehensive health programs, work-life balance initiatives, and robust relocation support. Our salary package is competitive, including base salary, performance bonuses, and benefits comparable to the external market. Additionally, we offer flexible work arrangements, remote work options, and tax assistance services for international colleagues, all designed to help you thrive.

Chiesi is an equal opportunity employer, committed to hiring a diverse workforce at all levels. All qualified applicants receive consideration based on attitude and merit, regardless of race, national origin, age, sex, religion, disability, sexual orientation, marital status, military status, gender identity or expression, or any other basis protected by law.

Special Care encompasses a specialized portfolio of hospital products covering different therapeutic areas and highly specialized needs:
• Critical Care: Cleviprex®
• Respiratory / Cystic Fibrosis: Quinsair® and Hyaneb®
• Neonatology: Curosurf®
• Transplant: Envarsus®
• Digestive: Clipper®

We are looking to hire a Senior Brand Manager to contribute to the strategic development and growth of the Special Care portfolio in Spain and Portugal, working in a highly specialized, cross-functional environment oriented toward generating value for patients, healthcare professionals, and the health system.
Main mission
To lead the marketing strategy and business development of the assigned products within the Special Care portfolio, identifying growth opportunities and ensuring the definition and execution of solid brand strategies aligned with the Business Unit's objectives.
The position will play a key role in building the brand strategy, integrating market insights, customer and stakeholder needs, scientific evidence, and business priorities, while working transversally with Medical, Market Access, Sales, Commercial Excellence, and other key functions.

• Lead the brand strategy and the Brand Plan for the assigned products, defining priorities, strategic objectives, positioning, and main growth levers.
• Continuously analyze the market, competitive environment, customer journey, and the evolution of key stakeholders, transforming insights into opportunities and strategic decisions.
• Develop a deep vision of the business and the hospital environment, identifying opportunities for growth, differentiation, and value generation for the brands.
• Lead the preparation and implementation of the Customer Plan, ensuring appropriate segmentation and prioritization of customers and stakeholders.
• Work closely and transversally with Medical, Market Access, Sales, and Commercial Excellence to build and implement an integrated and coherent strategy.
• Lead cross-functional projects and teams, promoting alignment between different functions and ensuring excellent execution of strategic priorities.
• Design and develop customer engagement and omnichannel strategies, identifying the most relevant channels, content, and initiatives for each stakeholder.
• Build and maintain, together with Medical, a solid understanding of the KOL ecosystem, scientific societies, reference centers, and other relevant stakeholders.
• Actively participate in the identification and evaluation of new business opportunities, portfolio extensions, new products, or indications, performing market, feasibility, and commercial potential analyses.
• Lead sales forecast planning, working jointly with Sales, Finance, and Supply to ensure adequate business planning.
• Define and manage the marketing budget, prioritizing investments based on their expected impact and performing continuous monitoring of results and return.
• Establish KPIs and success metrics for key initiatives, monitoring their impact and adapting the strategy when necessary.
• Maintain an updated vision of the competitive environment and market trends, anticipating risks and opportunities that may affect brand development.
• Act as a marketing reference for the assigned products, providing strategic direction and support to the commercial team and contributing to the development of their capabilities and brand knowledge.
• Collaborate with Global teams, adapting the international strategy to the needs and particularities of the Spanish and Portuguese markets and contributing local insights to the global strategy.
• Ensure that all strategies, projects, and activities are developed in accordance with the Code of Good Practice, internal procedures, and Chiesi's Compliance standards.

Internal stakeholders

• Business Unit Director and Special Care Marketing team
• Global Marketing
• Medical Advisors and MSLs
• Sales Management and commercial teams
• Market Access and RAMs
• Commercial Excellence / Business Knowledge
• Finance and Supply Chain
• Communication and other corporate functions

External stakeholders

• Key Opinion Leaders (KOLs)
• Healthcare professionals and hospital centers
• Hospital pharmacists
• Scientific societies
• External suppliers and partners