Brand Team Lead

What are we looking for in you? 🔍

• You are a good person.

• You have between 5 and 7 years of experience in brand, brand management, or strategic marketing, in demanding environments (scale-up, agency, or brands with a high branding load)

• You have led a team directly for at least 2 years: you know how to prioritize, give difficult feedback, and grow the people who report to you

• You have your own strategic judgment and are able to defend it before management with data and arguments, not just intuition

• You know how to measure brand, not just create it: it comes naturally to you to connect branding strategy with KPIs and business impact

• You execute as well as you think: you move fluently between the strategy document and concrete activation in a local market

• You stand out for your communication and influence, managing senior stakeholders with clarity and empathy

• You seek real impact and are motivated to lead projects that can transform an entire sector

Are you looking for a project where you can truly grow and generate impact with what you do?

We are looking for a Brand Team Lead to join our Marketing team.

What would your role be? 📋

We are looking for a Brand Team Lead to lead Qida's Brand team during a long-term maternity leave cover (approximately 10 months), with the possibility of continuing with the company.

We are looking for someone who wants to have a high impact on the business and on Qida's brand building. In this role, you will lead a team of 3 people and drive all the group's brand projects forward. We are looking for someone with their own strategic judgment, the ability to lead a team from day one, and the autonomy to move forward without constant supervision 🚀

You will be involved in making the new home care model a reality, which:

• Promotes prevention and active aging

• Allows for improving people's quality of life at home

• Allows Qida to grow while preserving and even increasing service quality

You will report directly to the Head of Marketing and lead the Brand team, consisting of 3 people covering media relations, events, social media, and design.

• Lead the Brand team: manage, prioritize, and develop a team of 3 people, ensuring focus on what moves the needle and the professional growth of each individual.

• Group brand strategy and strategy for different markets: define and implement the brand strategy at a group level and roll it out market by market, adapting the positioning to the competitive and cultural context of each territory

• Brand measurement: implement and monitor the measurement of Brand KPIs

• Brand awareness and campaigns: lead the brand marketing strategy that grows our awareness and brand searches, including the campaigns and market studies that support them

• Client and customer journey: translate knowledge of the client and their journey with us into concrete and actionable implications for each business unit

• Positioning of specific units: build credibility and visibility for Qida as a benchmark in the care of specific units and services, both for our families and the external ecosystem