Growth & Demand Generation Specialist

• Around 2 years of experience in B2B marketing, with real participation in acquisition campaigns oriented towards accounts and decision-makers.

• Experience executing inbound, email marketing, or B2B nurturing campaigns with a clear commercial objective.

• Ability to analyze your campaign results and decide with data, connecting what you do with meetings and opportunities, not just opens and clicks.

• Proficiency with a CRM and campaign tools; if you already know HubSpot, even better. We value that you use AI to research, personalize, or improve your campaigns.

• Native or bilingual Spanish (C2) and high B2 or C1 English, to work with international campaigns and materials. Catalan is a plus, though not exclusive.

• We especially value experience in B2B SaaS startups or scale-ups, in demand generation, or in ABM. A degree in marketing or business is a plus.

• Fixed salary of €24,000 to €26,000 gross per year.

• A role with direct and visible impact, with real projection towards a Growth / Demand Generation Manager role as markets and the team grow.

• Working in an innovative, multi-award-winning startup, with a real focus on artificial intelligence and in full international expansion.

• Office in Barcelona with coffee, fruit, snacks, and everything typical to make day-to-day life more bearable.

We are looking for someone for the position of Growth & Demand Generation Specialist to join our Marketing team, within the Revenue area, and turn our goals into a recurring system of B2B demand generation in Spain, Europe and LATAM.

Your focus will be opening quality conversations with major accounts and decision-makers (C-level and managers) at manufacturers and distributors in the Food Service sector, combining personalized ABM campaigns with inbound and nurturing, and working side by side with our sales team. We are not looking for someone who measures success in sends or clicks, but in meetings with those who decide and in real pipeline.

• You will design and coordinate ABM campaigns with the sales team for a limited number of large accounts: you will select the companies, research their context, identify the decision-makers, and prepare tailored messages for each one.

• You will execute inbound and B2B email marketing campaigns, segmented by customer profile and funnel stage, with nurturing and reactivation sequences that help advance each account.

• You will launch campaigns in our priority markets in Europe and LATAM, adapting audiences, messages, and channels to each country.

• You will manage the Growth campaign calendar and its reporting: you will measure results, extract learnings, and propose improvements periodically.

• Together with Product Marketing, you will activate the content we generate in your campaigns: reports, success stories, webinars, etc.

• Over time, you will take on SEO, landings, and conversion optimization, and you will expand your skills in automation and AI applied to daily tasks.

• Availability to work in a hybrid model from our Barcelona office (3 days in the office and 2 days of remote work).

• Indefinite full-time contract. We have flexible hours and a hybrid model, with the possibility of choosing your vacation days in any period of the year.

• You turn an objective into a plan and carry it through to the end, without needing detailed instructions.

• You organize yourself to manage several campaigns at once, anticipate blockers, and meet the deadlines you commit to.

• You like to test, measure, and adjust: you see each campaign as an experiment from which to learn.

• You work well with different teams and know how to propose and disagree with arguments.

• You are curious to learn new tools, SEO, automation, and AI, always at the service of what is truly needed.