Growth Marketing Specialist

• 3+ years of experience in a growth marketing position.

• Proficiency with web analytics and attribution tools (GA4, Meta Ads Manager, Google Ads).

• Experience optimizing conversion funnels and running hypothesis-driven A/B tests.

• Ability to build dashboards and work with data (Looker Studio, GA4, advanced spreadsheets).

• Ability to connect marketing metrics with business objectives and growth.

• Analytical mindset, results-oriented, and a culture of experimentation.

• Experience managing paid media

• Experience in B2C, subscription, health, or femtech startups.

• Knowledge of SEO/ASO and organic acquisition.

• Knowledge of SQL or other data management tools.

• Professional level of English.

• Opportunity to build a product from scratch as part of the founding team, with a high level of ownership and direct impact.

• Backing from Venture Builders, combining autonomy and innovation with access to resources, expertise, and the network of GCO Ventures and Byld.

• A purpose-driven project, focused on solving a real problem with social impact.

• Office in Barcelona.

• Hybrid model (2 days of remote work per week).

Discover more about Maia Care: https://maiacare.es/

We are committed to building a diverse, inclusive, and authentic team. If you are excited about this role but your experience does not meet all the requirements, we encourage you to apply anyway.

Backed by GCO Ventures and Byld, we are building Maia Care: a new startup whose mission is to help women manage perimenopause and menopause symptoms holistically, through a personalized, evidence-based digital platform.

We are looking for a person to join us as Growth Marketing, responsible for driving growth through user acquisition and funnel optimization, making data-driven decisions to sustainably improve conversion, CAC, LTV, and retention, working across various acquisition channels.

• Execute and optimize initiatives at each phase of the funnel: acquisition, activation, conversion, retention, and referral.

• Launch, measure, and scale actions across various channels: paid media, SEO, content, CRM/emailing, partnerships, and referral.

• Manage the acquisition budget and maximize return on investment.

• Optimize landing page conversion and the signup or purchase process.

• Explore and validate new acquisition channels.

• Implement tracking, attribution, and dashboards, and analyze data to decide on the next steps.

• Implement and ensure the quality of tracking and attribution (GA4, pixels, events, UTMs).

• Monitor and report on key metrics such as CAC, LTV, ROAS, conversion, retention, and payback.

• Generate data-driven insights and recommendations to support decision-making.

• Design and run A/B tests and experiments across the entire funnel.

• Identify opportunities for improvement in activation, retention, and monetization, working alongside the Marketing & Communication team.

• Design and implement referral initiatives and other growth loops.

• Validate new value propositions, messages, and channels to accelerate growth.