Copywriter Specialist in Automotive

🌴 Vacations: 26 working days, 3 Wellness Days, a day off on your birthday 🎂, and December 24th and 31st off if they fall on a working day 🎉

🌞 Summer intensive schedule (from June 15th to September 15th)

📚 Professional development through the Dentsu University platform

🧾 Access to the flexible compensation system (Medical insurance 🏥, Restaurant vouchers 🍽️, Transport card 🚇, Childcare vouchers 👶, Specific training 🎓...)

🤝 Employee Assistance Program

💚 2 days of volunteering, in line with our commitment to corporate responsibility and social impact

😊 Excellent working environment

🏆 We have achieved Top Employer accreditation in 2024, 2025, and 2026, and the Happy Trainees certification in 2025 and 2026. Both awards recognize Dentsu as a great employer brand!

Dentsu is the leading group of the communication industry in Spain both qualitatively and quantitatively. For the 6th consecutive year, it heads the leader position in the InfoAdex ranking and in the latest RECMA report, achieving the largest advantage recorded in recent years.

In Spain, it has prominent agencies such as Carat (#1 InfoAdex ranking), iProspect (#3 InfoAdex ranking), dentsu X (#10 InfoAdex), dentsu Story Lab, Dentsu Creative, Merkle, Omega CRM, Evolf and other specialized brands, all of them focused on growing their clients' business.

With the best services and solutions in media, CXM, and creativity, dentsu belongs to a large global network and has more than 71,000 specialists operating in 120 countries and regions worldwide.

Join our talent network and be part of a company that not only leads the market, but also strives to create a vibrant future full of opportunities!

https://www.dentsu.com/
https://www.dentsu.com/es/es/trabaja-con-nosotros

At Dentsu Madrid we are looking for a person for the position of Automotive Specialist Copywriter for the Content and Digital Marketing area. The selected person will be responsible for writing content for websites, landing pages, CRM communications, digital campaigns, email marketing, social media, paid media, and advertising materials.

• Write content for websites, landing pages, CRM communications, digital campaigns, email marketing, social media, paid media, and advertising materials.
• Develop campaign messages and product-oriented content for brands in the automotive sector.
• Create headlines, storytelling, product descriptions, and content for the different stages of the customer journey.
• Adapt the tone of voice and messages to different audiences, channels, and business objectives.
• Collaborate closely with Design, Marketing, Content, and other stakeholders.
• Review, edit, and ensure the quality, consistency, and accuracy of the content.
• Apply SEO best practices and content optimization.
• Ensure compliance with brand guidelines, legal requirements, and governance standards.

• Minimum of 3 years of experience in copywriting, content creation, journalism, advertising, or digital marketing.
• Solid knowledge of the automotive sector and trends related to vehicles, electrification, mobility, and automotive technologies.
• Experience creating content for different digital channels and formats.
• Knowledge of SEO, content optimization, and communication oriented toward the customer journey.

At Dentsu, we value diversity and foster an inclusive environment where every talent can thrive. We are proud to be recognized for our sustainability strategy and our commitment to innovation and positive impact on the community.

Our ambition is to build a fairer and more equal society. Therefore, we encourage applications from people with disabilities, of all ages, nationalities, origins, and cultures. Dentsu is committed to equal opportunities between men and women.

Location: Madrid - Castellana,94

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent