- Collect, analyze, and interpret data on key KPIs (sales, web traffic, user behavior, and products, key performance metrics...) using web analytics tools such as Google Analytics, or similar platforms.
- Use specific tools to track, analyze, and report on user behavior.
- Gather and understand project requirements to build a comprehensive analytical approach that adds value.
- Provide data-driven recommendations to support strategic decision-making.
- Optimize digital channels by running A/B tests and other experimentation techniques to improve conversion rates.
- Prepare detailed reports on key eCommerce metrics and create compelling data visualizations.
- Identify trends and patterns in customer behavior to improve marketing and sales strategies.
Requirements