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Trade Marketing Strategist

Hybrid in Reus·Full-time·Added 2 days ago (last checked 9 Nov)

Our summary

Work mode
Hybrid, Reus
Contract
Permanent, full-time hours
Spanish
Expected (ad in Spanish)
English
Required
Experience
3+ years
Education
University degree

Visa options

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

  • At least 3 years of experience in Trade Marketing, Customer Marketing, or Category Management, having managed complete projects from start to finish.

  • Experience in physical distribution, activations, merchandising, and point-of-sale materials.

  • Ability to convert commercial data into concrete proposals and measure their economic impact.

  • Experience managing budgets, suppliers, and cross-functional projects with different areas.

  • Advanced proficiency in Excel or Google Sheets and fluency in preparing commercial presentations.

  • Spanish and English at a professional level.

  • Availability to travel.

  • Degree in Marketing, Business Administration, Economics, or equivalent experience.

Nice to have

You will score extra points if you come from beauty, dermocosmetics, pharmacy, or consumer goods, if you have worked with different markets, or if you have experience in digital execution in retailers and data analysis and visualization tools.

Pay & benefits

What you'll get

  • Permanent full-time contract.

  • You will work at Freshly Park, our offices in Reus (Tarragona) with a hybrid model: three days in the office and two days of remote work per week.

  • All the facilities, resources, and tools you need to carry out your work.

  • Free private medical insurance for you and with discounts for your family members.

The role

If you feel like turning brand priorities into trade marketing plans that are noticeable on the shelf, in retail, and in pharmacies, keep reading!

You will join the Global Trade Marketing & Training area as a Trade Marketing Strategist, reporting to the Head of the area. Your mission will be to drive Freshly's profitable growth at the point of sale: improving visibility, the shopper experience, and the productivity of each store. You will manage your projects from start to finish: detecting opportunities, building proposals, coordinating their implementation, and measuring results to invest better and scale what works.

What you'll do

  • Develop and manage trade marketing plans by category, client, and market, aligned with the area's priorities.

  • Analyze sales, shopper, and execution to identify growth opportunities and propose where to invest.

  • Lead campaigns and launches: preparation, in-store implementation, and evaluation of results.

  • Deploy Perfect Store, planograms, and physical and digital visibility standards, verifying their application alongside Key Accounts and GPV.

  • Manage point-of-sale materials, agencies, and suppliers, ensuring quality, costs, and deadlines.

  • Create and maintain commercial tools that the team can reuse: playbooks, POS material catalogs, and category and pharmacy kits.

  • Manage the assigned budget and evaluate results to recommend improvements and reallocations.

  • Coordinate projects with Sales, Marketing, Supply, Training, and GPV, anticipating dependencies and resolving deviations.

About Freshly Cosmetics

Freshly Cosmetics is a Spanish cosmetics company founded in 2016 that formulates and sells natural, vegan, and cruelty-free skincare, haircare, and personal care products. The company emphasizes 'clean' beauty with sustainable and environmentally friendly packaging, and it has grown rapidly, selling its products across Europe and the United States through its e-commerce platform and physical retail presences.

Freshly Cosmetics has its headquarters in Reus, Spain, with a significant presence in Donostia (San Sebastián), where the company runs a technology and talent hub. The company has been expanding internationally, and its focus on e-commerce, data-driven marketing, and digital innovation offers opportunities for professionals from diverse backgrounds. For international hires, the company's strong growth and Catalan and Basque operations provide a dynamic work environment that values innovation and social responsibility.

Industry
Natural cosmetics and personal care
Founded
2016
Employees
100–500
Headquarters
Reus, Spain
In Spain
Reus, Donostia

Good to know if you are moving

  • Freshly Cosmetics has a Spain office in Donostia (San Sebastián), in addition to its headquarters in Reus, indicating a focus on tech or design activities outside the main HQ.
  • The company's e-commerce driven model and use of social media marketing means there are roles in digital marketing, data, and technology that could be well-suited to international professionals.
  • As a certified B Corp, Freshly Cosmetics shows a commitment to environmental and social standards, which may appeal to candidates interested in corporate responsibility.
  • Spain's digital economy and talent hub in Donostia provide opportunities to work in a growing company with international reach.

In their own words

About the company & team

At Freshly, we choose cosmetics that care, that respect, and that contribute to a better tomorrow. We bet on natural innovation and on creating experiences that help people look and feel better, staying true to our values and purpose. We are driven by four values that inspire us in everything we do: Be Accountable, Be Bold, Be Humble and Be Excellent. We believe in responsibility, courage, humility, and the drive to always do better. We look for people with purpose, with energy to make their mark, and with enthusiasm to grow alongside a company that evolves and transforms every day.

Additional information

If you believe this is your role and that the responsibilities described are what you are looking for, apply for the position, we can't wait to meet you! And if it's not you, but you know someone who might fit and join this new adventure, don't hesitate to share it! We can't wait to meet you!

The Freshly Team, with love

All open roles at Freshly Cosmetics
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