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Communication and Brand Manager

On-site in Barcelona·Full-time·Added yesterday (last checked 29 Oct)

Grupo Planeta

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Our summary

Work mode: On-site, Barcelona
Contract: Permanent, full-time hours
Spanish: Native level
Other languages: Catalan

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This job advert was originally written in Spanish.

Requirements

What we're looking for

Native Spanish and Catalan. English is desirable.

The role

At Grupo Planeta, we are looking for a Communication and Brand Manager (Temporary) for PlanetaFP from our Planeta Formación y Universidades division, an international leader in the higher education sector.

Your main mission will be to consolidate Planeta FP as the vocational training of proven employability. You will have to ensure that what is said about us on social media, press, Google, and generative AI reflects what our students, teachers, and collaborating companies experience.

What you'll do

Define and execute the communication strategy and the brand narrative across all channels.
Manage social media (Instagram, TikTok, LinkedIn, YouTube) and the content strategy: testimonials, alumni, faculty, and the Ambassadors program.
Manage media relations: press releases and press conferences, interviews, and the communication of milestones and rankings.
Monitor and improve online reputation (reviews, search engines, generative AI) in coordination with the Academic, Internship, and Student Experience areas.
Plan and communicate brand events: Day One, Talent Day, graduations, sponsorships, and local events.
Drive internal communication and team involvement as brand ambassadors.
Define KPIs and prepare periodic reports on awareness, community, and reputation.
Coordinate external providers (agencies, audiovisual, freelance).

About Grupo Planeta

Grupo Planeta is a major Spanish media and publishing conglomerate headquartered in Barcelona. It operates across publishing, education, audiovisual production, and communication, and is one of the largest Spanish-language publishing groups in the world. The group includes well-known imprints such as Editorial Planeta, Espasa, and Ariel, and also owns a network of higher education institutions, including UNIE Universidad, EAE Business School, and the International University of Valencia (VIU). With a workforce of several thousand employees, Grupo Planeta is a significant player in the Spanish-speaking media and education landscape.

In Spain, Grupo Planeta has a strong presence in Barcelona and Madrid, with additional operations in Valencia and other cities. Its education division is a major employer of academic staff, offering roles for university lecturers, program directors, and administrative and commercial positions across its various schools and universities. For international professionals, the group offers opportunities in teaching, academic management, and corporate functions, with some roles requiring multilingual skills, particularly in French and English. The company's culture is rooted in Spanish business traditions, and it provides a stable, established work environment within the media and education sectors.

Industry: Media & Publishing
Founded: 1949
Employees: 5,000–10,000
Headquarters: Barcelona, Spain
In Spain: Barcelona, Madrid, Valencia

Good to know if you are moving

Grupo Planeta is headquartered in Barcelona, a major European hub with a large international community and excellent connectivity.
The group's education division hires university lecturers and academic staff, often requiring a PhD or equivalent, and offers opportunities for international academics to teach in Spanish or English.
Some commercial and administrative roles require multilingual skills, particularly French and English, which can be an advantage for international candidates.
The company operates several universities and business schools, including EAE Business School and UNIE, which have a diverse student body and international programs.
Spain's job market for academic roles often values Spanish language proficiency, but some positions, especially in business schools, may be open to English-speaking professionals.

In their own words

About the company & team

We are Spain's leading editorial and communications group, family-owned, that leads a broad offering serving culture, education, information and audiovisual entertainment, with a presence in more than 20 countries, connecting with 25 million people every day. All Grupo Planeta professionals and companies share principles based on people, ethics, quality and excellence at work.

We invite you to get to know us!

Additional information

You would be a good fit if you consider yourself a person with...

If you think this is your job opportunity, we encourage you to apply and become part of our team!

Grupo Planeta offers equal opportunities. We are committed to treating all applications equally based on their skills, achievements, and experience, regardless of race, nationality, sex, age, disability, sexual orientation, gender identity, or any other classification protected by law.

All open roles at Grupo Planeta