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Marketing Cloud Technical Solution Specialist

On-site in Barcelona·Full-time·Added 5 days ago (last checked 8 Oct)

H10 Hotels

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Overview

Work mode: On-site, Barcelona
Contract: Full-time
Experience: 3+ years

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

3-5 years of experience in technical or consulting roles within Salesforce Marketing Cloud.
Solid experience in managing, cross-referencing, and segmenting databases using SQL.
Demonstrated ability to implement advanced personalization logic (use of AMPscript or similar dynamic logic).
Proficiency in the Salesforce technical interface: Journey Builder, Automation Studio, and Contact Builder.
Knowledge of HTML/CSS focused on ensuring proper email rendering across any device.
Solution-oriented mindset: ability to translate a business need into an efficient technical solution within the tool.
Residence in Barcelona or surrounding areas and full availability to work on-site.

Nice to have

The following will be positively valued

Official Salesforce certifications (Marketing Cloud Consultant or Marketing Cloud Developer).
Experience in the tourism/hotel, retail, consumer goods, or similar sectors.
Previous experience in Email Marketing tool migration projects.
Experience or knowledge of Salesforce Data Cloud / Data 360 (CDP) and unification of multi-channel customer profiles.
Familiarity with data analysis tools (Google Analytics, Looker Studio, Tableau).

The role

H10 Hotels is seeking a Marketing Cloud Technical Solution Specialist to coordinate the technical optimization and evolution of our new automation platform. In this role, you will be responsible for transforming our guests' data into personalized, automated experiences, ensuring that the Salesforce Marketing Cloud technology infrastructure is perfectly aligned with the business objectives and growth of the eCommerce channel.

What you'll do

Main responsibilities:

Platform Optimization: design and structure databases (data extensions) and the contact model within Salesforce to ensure agile, clean, and efficient segmentation.
Business Process Automation: create and maintain automated flows in Journey Builder and Automation Studio (automations, welcome journeys, abandoned cart journeys, etc.).
Advanced Campaign Personalization: implement technical logic and the use of dynamic data (using Salesforce languages such as AMPscript/SQL) so that each customer receives personalized offers based on their history.
Content Design and Management: generate WYSIWYG templates in Salesforce with the ability to edit directly in the Marketing Cloud platform, enabling team autonomy in content creation.
Ecosystem Integration and Data Unification: coordinate the proper connection of Salesforce Marketing Cloud with the rest of the company's systems (hotel CRM, booking engine, website, app, etc.) and support the activation of audiences and segments derived from the Data Cloud strategy (Data 360).
Deliverability and Compliance Assurance: monitor the health of the email channel (IP reputation, inbox deliverability, unsubscribe management) and ensure strict compliance with GDPR.
Operational Support and Efficiency: act as the internal technical consultant for the Email Marketing team, resolving issues, optimizing templates (HTML/CSS), and helping the team execute campaigns faster and without friction.

About H10 Hotels

H10 Hotels is a Spanish hotel chain headquartered in Barcelona, operating a portfolio of urban and resort hotels primarily in Spain, with additional properties in the Caribbean and other European destinations. The company manages a range of brands including H10 Hotels, H10 Horizons Collection, and Ocean by H10, offering services from luxury city stays to all-inclusive beach resorts. With a strong presence in key Spanish tourist destinations such as the Canary Islands, the Balearic Islands, and the Costa del Sol, H10 Hotels is a significant player in the European hospitality sector.

For international professionals, H10 Hotels offers opportunities across its Spanish properties, particularly in hospitality roles such as reception, food and beverage, housekeeping, and maintenance. The company values guest experience and service quality, and its Barcelona headquarters serves as the central hub for corporate and administrative roles. While the primary language is Spanish, the international nature of the hotel industry means that English and other languages are often valued, especially in tourist-facing positions. H10 Hotels provides a dynamic work environment with the chance to work in some of Spain's most popular travel destinations.

Industry: Hospitality
Founded: 1985
Employees: 5,000–10,000
Headquarters: Barcelona, Spain
In Spain: Barcelona, Madrid, Málaga and 7 more
Website: h10hotels.com

Good to know if you are moving

H10 Hotels is headquartered in Barcelona, a major European city with excellent international connectivity and a high quality of life.
The company operates hotels in popular tourist destinations across Spain, including the Canary Islands, the Balearic Islands, and the Costa del Sol, offering a variety of work environments.
Hospitality roles often include accommodation and meal benefits, which can ease the relocation process for international staff.
While Spanish is the primary language, the company's international clientele means that English and other languages are valued in many positions.
H10 Hotels has a strong focus on employee development and internal promotion, providing opportunities for career growth within the group.

All open roles at H10 Hotels