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Salesforce Marketing Cloud and Personalization Specialist

On-site in Arrasate·Added 1 month ago

Laboral Kutxa

12 open roles

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Overview

Requirements

Have the right to work in Spain
Laboral Kutxa doesn't mention sponsorship in the ad.
Basque
The ad asks for Basque, or counts it in your favour.
Work on-site in Arrasate
No relocation package mentioned.

This job was automatically translated to English.

Pay & benefits

What you'll get

Another way of working, growing professionally and personally, so you can unleash your full potential in a sustainable and inclusive way. To achieve this:
• We promote teamwork, mutual support, and participation.
• We personalize training to develop people's skills throughout their entire professional career.
• We offer the flexibility you need to maintain a good work-life balance.
• We believe in internal talent, and for that reason you will have multiple opportunities to take on new challenges and roles.
• We will take care of you through Zainduz, our wellness program, which includes: workshops on healthy habits and emotional well-being, digital physiotherapy services, and incentives for walking or cycling to work.
• We will provide you with access to the Lagun Aro medical plan for you and your family, as well as special banking and insurance conditions.

In short, we offer inclusive and respectful work environments, we guarantee equal opportunities between men and women in workplace dynamics and professional careers, and we strive to be a benchmark in equality.

Requirements

What we're looking for

Solid experience in Salesforce Marketing Cloud and/or MCP, with a genuine interest in working across both dimensions.
Proficiency in SQL, data modeling, and automations.
Knowledge of AMPscript, SSJS, API integrations, and activation tools.
Experience working with audiences, tracking, catalogs, recommendations, or journeys.
Analytical mindset, orientation toward data quality, and a passion for personalized experiences.
Ability to collaborate technically and functionally with multidisciplinary teams.

Languages

High level of Basque

The role

Your mission will consist of driving advanced personalization within the digital strategy, combining the power of Salesforce Marketing Cloud and MCP to create relevant, omnichannel experiences.

What you'll do

Design, implement, and optimize journeys, campaigns, and automations in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
Build advanced segmentations using SQL, data models, and Data Extensions, guaranteeing quality, performance, and deliverability best practices.
Create dynamic personalizations with AMPscript and SSJS, including forms, CloudPages, integrations, and automated processes.
Configure and maintain catalogs, feeds, and decisions in MCP to enable recommendations, dynamic offers, and personalized experiences.
Implement and evolve web/app tracking (events, attributes, identity), defining audiences based on behavior.
Develop web experiences (banners, slots, recommendations...) and test them through A/B testing or experiments.
Collaborate on integrations between MC and MCP (REST/SOAP APIs, events, segment activation, journey triggers).
Measure, analyze, and optimize campaigns and experiences through KPIs and continuous learning.

About Laboral Kutxa

Laboral Kutxa is a Spanish financial institution deeply rooted in the Basque Country. Originally founded as a savings bank (caja de ahorros) in the mid-20th century, it has evolved into a modern banking group offering retail banking, corporate banking, insurance, and asset management services. The entity operates primarily in the Basque Country and surrounding regions, with a significant presence in the Spanish financial sector. It is part of the KutxaBank group, which is one of the largest financial groups in Spain.

For international professionals, Laboral Kutxa offers a unique opportunity to work in a cooperative banking model with a strong regional identity. The company's headquarters are in Arrasate (also known as Mondragón), a town with a strong industrial and cooperative tradition. While its main operations are in the Basque Country, it has a growing digital and technology division, creating roles in cybersecurity, data governance, and international payments. The company's culture is deeply rooted in Basque values, and it is an excellent place for those interested in understanding the Spanish financial system from a regional perspective. They are actively seeking talent in areas like IT risk auditing, data governance, and crisis management, and they offer internships and entry-level positions for recent graduates in business, economics, and law.

Industry: Banking
Founded: 1959
Employees: 3,000–5,000
Headquarters: Arrasate, Spain
In Spain: Arrasate, Bilbao, Donostia-San Sebastián
Website: laboralkutxa.com

Good to know if you are moving

The company is headquartered in Arrasate (also known as Mondragón), a town in the Basque Country, not in a major city like Madrid or Barcelona.
The working language is primarily Spanish and Basque, so a good level of Spanish is essential for integration.
The company has a strong social and community focus, which is a core part of its identity as a savings bank.
They are actively recruiting for IT and cybersecurity roles, as well as for recent graduates in business, economics, and law for their offices in Bizkaia and Gipuzkoa.
As a cooperative bank, it offers a different work culture compared to large commercial banks, with a strong emphasis on its social mission.

All open roles at Laboral Kutxa