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Salesforce Marketing Cloud Specialist

Hybrid in Madrid·Added 4 months ago (last checked 12 Oct)

Tecdata Engineering

1413 open roles

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Overview

Work mode: Hybrid, Madrid
Experience: 3+ years

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

Minimum 3-4 years experience

The role

We are looking for a Salesforce Marketing Cloud Specialist

Salesforce Marketing Cloud Specialist - Technical-functional profile

Responsible for the implementation, operation, and technical evolution of Salesforce Marketing Cloud (SFMC) and Marketing Cloud Advanced. You will act as the team's technical reference, covering advanced needs such as the development of Cloud Pages, AMPscript, SSJS, and complex automations, while participating in the communication strategy and customer lifecycle (CRM/CDP).

What you'll do

Technical Responsibilities

• Design and development of Cloud Pages (landing pages, forms, preference centers) using HTML, CSS, AMPscript, and SSJS.

• Construction and maintenance of Journey Builder with complex logic, split decisions, entry events, and API events.

• Integration of SFMC with external systems (CRM, e-commerce, REST/SOAP APIs) through Marketing Cloud Connect and native connectors.

• Management of Data Extensions, SQL Queries in Automation Studio, and data modeling for advanced segmentation.

• Configuration and administration of Marketing Cloud Advanced: Einstein Features, Mobile Studio (Push/SMS), Advertising Studio.

• Implementation and maintenance of web tracking (Marketing Cloud Personalization / Interaction Studio) and tracking scripts.

• Diagnosis and resolution of technical incidents: delivery errors, SPF/DKIM/DMARC authentications, bounces, etc.

• Technical documentation of developments, processes, and data architectures.

Functional / Strategic Responsibilities

• Planning and execution of email marketing, SMS, and push notification campaigns.

• Definition of segmentation and personalization strategies throughout the customer lifecycle.

• Collaboration with Marketing, IT, and Data teams to ensure data quality and source integration.

• Internal support and training for the rest of the team on the use of the platform.

• Reporting and analysis of campaign results: open rate, CTR, conversion, attributed revenue.

• Monitoring of platform updates and proposals for continuous improvement.

About Tecdata Engineering

Tecdata Engineering (TECDATA ENGINEERING) is a technology consulting and services provider specialized in global technology projects, with a portfolio covering custom software development, legacy modernization, managed services, cloud infrastructure, Salesforce, cybersecurity (including SOC, pentesting and NIS2 compliance), and data & AI services, alongside IT talent services such as headhunting and staff augmentation. The company reports being founded in 2012 with around 500 employees ("Compañeros 500") and 5M in billing, and forms part of a broader technology consulting group with more than 550 consultants across 5 countries. It states it is present in major economic sectors including banking, telecommunications, and insurance.

In Spain, Tecdata Engineering hires across multiple locations including Madrid, Barcelona, and Bilbao, with a significant share of openings marked "Completamente remoto" (fully remote) or hybrid. Its careers portal organizes vacancies into departments such as Desarrollo y QA, Ciberseguridad, Cloud, DevOps, Sistemas y Producción, Gestión de Proyectos, Comercial, and RRHH, and current openings range from COBOL and mainframe-adjacent banking roles to data engineering, Salesforce, SAP, cybersecurity, and air traffic management QA. For international professionals considering a move to Spain, the volume of remote-eligible roles across the country is notable, though the company's careers and website content is published in Spanish.

Industry: IT Services
Founded: 2012
Employees: 500
Website: tecdata.es

Good to know if you are moving

Many openings are advertised as fully remote within Spain, e.g. "Senior Data Scientist – GCP Madrid · Completamente remoto" and "ML ENGINEER Madrid · Completamente remoto".
Hiring activity in Spain includes Madrid, Barcelona, and Bilbao, with hybrid and on-site arrangements depending on the role.
The company reports around 500 employees ("Compañeros 500") and was founded in 2012.
It is part of a technology consulting group with more than 550 consultants operating in 5 countries.
Its client sectors include banking, telecommunications, and insurance, so many roles involve regulated, enterprise-grade environments.

All open roles at Tecdata Engineering