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Digital Marketing Technician – Google Ads

On-site in Barcelona·Full-time·Added 1 month ago (last checked 15 Oct)

H10 Hotels

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Overview

Work mode: On-site, Barcelona
Contract: Full-time
English: Required

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Skills

This job advert was originally written in Spanish.

Requirements

What we're looking for

Between 1 and 3 years of proven experience managing conversion-oriented Google Ads campaigns (eCommerce).
Advanced proficiency in the Google Ads platform and digital analytics (Google Analytics 4).
Practical experience with automation strategies and smart bidding (Smart Bidding).
A strongly analytical mindset, focused on data and channel profitability.
Knowledge of tagging and measurement logic (Google Tag Manager).
Advanced English level (B2/C1), given the international nature of our markets and hotels.
Current official Google Ads certifications (Search / Measurement / Apps or Shopping).
Residence in Barcelona or surrounding areas and full availability to work on-site.

The following will be valued positively:

Previous experience in the Travel, Hospitality, or tourism-specialized agency sector.
Familiarity with hotel meta-search management (Google Hotel Ads, TripAdvisor, Trivago, Kayak).
Basic knowledge of CRO (Conversion Rate Optimization) strategies and A/B testing.
Understanding of hotel rate dynamics (BAR, corporate rates, dynamic offers).

The role

Job description

H10 Hotels is looking for a Junior Digital Marketing Technician specializing in Google Ads to join our team at our head offices in Barcelona. In this role, you will be responsible for executing Paid Search campaigns globally, with the aim of maximizing direct sales and optimizing the return on investment (ROAS) of our hotel portfolio in Europe.

You will work in a dynamic, analytical, and constantly evolving environment, collaborating closely with the Ecommerce teams.

Main responsibilities

Campaign Management and Optimization: execution, monitoring, and day-to-day optimization of Paid Media campaigns in Google Ads (Search, Display, Performance Max, YouTube, and especially Google Hotel Ads).
Budget Efficiency: assistance in managing the assigned budget, efficiently distributing investment across source markets, destinations, and hotel properties.
Alignment with Revenue Management: applying campaigns and offers to adapt bids, budgets, and acquisition strategies according to occupancy levels, seasonality, and hotel offerings.
Data Analysis and Reporting: daily monitoring of business KPIs (ROAS, CPA, CTR, conversions, and revenue generated) through Google Analytics 4 and creating visual dashboards in Data Studio.
Creativity and Messaging: writing attractive ad copies and coordinating the production of the visual assets needed for Display and Performance Max campaigns, ensuring H10 Hotels branding.
Tracking Audit: ensuring the correct measurement of conversion events and website behavior tracking (supporting Google Tag Manager management).

About H10 Hotels

H10 Hotels is a Spanish hotel chain headquartered in Barcelona, operating a portfolio of urban and resort hotels primarily in Spain, with additional properties in the Caribbean and other European destinations. The company manages a range of brands including H10 Hotels, H10 Horizons Collection, and Ocean by H10, offering services from luxury city stays to all-inclusive beach resorts. With a strong presence in key Spanish tourist destinations such as the Canary Islands, the Balearic Islands, and the Costa del Sol, H10 Hotels is a significant player in the European hospitality sector.

For international professionals, H10 Hotels offers opportunities across its Spanish properties, particularly in hospitality roles such as reception, food and beverage, housekeeping, and maintenance. The company values guest experience and service quality, and its Barcelona headquarters serves as the central hub for corporate and administrative roles. While the primary language is Spanish, the international nature of the hotel industry means that English and other languages are often valued, especially in tourist-facing positions. H10 Hotels provides a dynamic work environment with the chance to work in some of Spain's most popular travel destinations.

Industry: Hospitality
Founded: 1985
Employees: 5,000–10,000
Headquarters: Barcelona, Spain
In Spain: Barcelona, Madrid, Málaga and 7 more
Website: h10hotels.com

Good to know if you are moving

H10 Hotels is headquartered in Barcelona, a major European city with excellent international connectivity and a high quality of life.
The company operates hotels in popular tourist destinations across Spain, including the Canary Islands, the Balearic Islands, and the Costa del Sol, offering a variety of work environments.
Hospitality roles often include accommodation and meal benefits, which can ease the relocation process for international staff.
While Spanish is the primary language, the company's international clientele means that English and other languages are valued in many positions.
H10 Hotels has a strong focus on employee development and internal promotion, providing opportunities for career growth within the group.

All open roles at H10 Hotels