Marketing Technician - Real Estate/Events Sector

We are looking to incorporate a Marketing, Communication, and Content Technician into our team to participate in the communication, promotion, and attendee recruitment of the different professional events we organize throughout the year.

• Experience in the real estate or events sector in content marketing and comms
• Excellent writing skills in Spanish and English

Newsletters and email marketing

• Writing newsletters and other communications linked to the different events.
• Layout, preparation, and sending of email marketing campaigns.
• Exhaustive review of texts, images, names, job titles, companies, dates, links, and content before each send.
• Coordination with the teams of each project to identify news, speakers, partners, and relevant content to communicate.
• Planning of sends within the communication calendar of each event.

Relations with associations

• Identification and contact with industry associations of interest for the different projects.
• Negotiation and closing of collaboration agreements.
• Follow-up on the commitments and actions included in each agreement.
• Preparation and adaptation of news, texts, and content for dissemination through the newsletters, websites, and social media of the collaborating associations.

Relations with specialized media

• Identification and contact with specialized and industry media.
• Management and closing of media partnership agreements.
• Follow-up on the agreed-upon considerations and communication actions.
• Preparation and adaptation of news, content, and publications to facilitate the dissemination of events through collaborating media.
• Planning and follow-up of all actions agreed upon with each media outlet, ensuring their execution on the planned dates.

Content and social media

• Generation, writing, and review of content for social media, especially LinkedIn.
• Adaptation of news, speakers, partners, sessions, and other event content to different channels.
• Publication and follow-up of content on social media.
• Coordination of creative needs and graphic materials.
• Proactive identification of communication opportunities related to the different projects.

Web content management

• Updating basic content of the event websites using the corresponding content management system.
• Uploading and updating logos of partners, associations, media, and other collaborating entities as the corresponding agreements are closed.
• Updating texts, images, and links when necessary.
• Review of the correct publication and visualization of content.

• Previous experience in the real estate / events sector in the areas of content marketing and/or communication, both B2B and B2C.
• Excellent writing skills in Spanish and English (C1 level) with the ability to generate, review, and adapt content to different channels.
• A high level of attention to detail and rigor is essential.
• Excellent capacity for organization, planning, and follow-up of multiple actions and deadlines simultaneously.
• Orientation toward strict compliance with deadlines and the ability to anticipate delivery and publication dates.
• Ability to work with objectives, analyze results, and detect possible deviations.
• Experience with email marketing tools, layout, and newsletter sending.
• Proficiency in Canva or similar tools.
• Familiarity with web content managers/CMS and ease in working with digital tools.
• Experience in social media management, especially LinkedIn, Facebook, Instagram.
• Ability to transform the same information into different formats: newsletter, news, web content, or social media post.
• Good communication and interpersonal skills with associations, specialized media, and other collaborators.
• A very organized, methodical, rigorous, autonomous, proactive person oriented toward results and execution.