Digital Marketing & SEO Specialist – French Market

We are a People First company! 😊

Are you passionate about communication, advertising, and natural referencing (SEO)? We are looking for a specialist whose native language is French and who is concerned with coherence and clarity.

If you write perfect French, enjoy working in a team, have a positive attitude, take initiatives, are eager to learn and share your knowledge, and are motivated by professional growth, you are our ideal candidate!

• Plan, coordinate and optimize the production of editorial content to ensure relevant and engaging coverage of current events.

• Manage the publication schedule and distribution of articles, newsletters, and multimedia content across various platforms.

• Develop and optimize email marketing campaigns, segmenting the audience and personalizing messages to maximize engagement and open rates.

• Analyze the performance of content and newsletters (open rates, click-through rates, engagement, conversions) and propose adjustments to improve results.

• Collaborate with journalists, writers, and technical teams to ensure smooth and effective content distribution on the site and via newsletters.

• Manage on-page and off-page optimization: content structuring (tags, internal linking, rich snippets), technical optimization in collaboration with developers, netlinking and link building.

• Conduct SEO audits, analyze the SERP, and identify keyword opportunities (search intent, long-tail, semantic entities).

• Improve UX writing and information architecture to promote indexing and visitor engagement.

• Review, translate and adapt copy (titles, descriptions, CTAs, microcopy) to ensure its linguistic quality and SEO relevance, as well as create and maintain a reference French real estate glossary, ensuring terminological consistency across all site content.

• Track and analyze SEO KPIs (organic traffic, CTR, dwell time, conversion rate) via Google Analytics 4, Piano Analytics, Marfeel, Search Console, SEMrush, Ahrefs, Screaming Frog and other specialized tools.

• Creation and management of campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms.

• Define objectives: awareness, traffic, conversions, leads, etc.

• Targeting and optimization: define targeting and optimize ads to maximize results.

• Performance monitoring and analysis: tracking KPIs, generating performance reports with optimization recommendations.

• Testing and adjustments: execute A/B tests on ads (texts, images, videos, landing pages) and adjust campaigns based on performance.

• Collaboration: coordinating with design and UX teams to improve the user experience.

• Conversion improvement: optimizing landing pages to increase the conversion rate.