Marketing Specialist

Lead the design, execution, and control of the marketing strategy, brand positioning, and digital presence for the assigned business line. Act as the guarantor of visual identity and drive demand generation through persuasive content and campaigns oriented toward the acquisition of qualified leads, ensuring that communication actions and promotional impact contribute directly to the growth of business volume, product visibility, and sustainable customer loyalty.

• Brand Strategy and Brand Management: Act as an expert in brand architecture and application, defining and supervising visual identity and the corporate communication tone across all touchpoints. Expected impact: Build a solid value proposition and a differential positioning that increases awareness, recognition, and the strengthening of Brand Equity in the market in a coherent manner.
• Product and Trade Marketing: Lead the value proposition, segmentation, positioning, and product life cycle analysis; coordinate industrial design, clichés, and technical approval of packaging (sacks, big-bags, containers) with suppliers and factories; and define the strategy for exhibition, prescription, and verticalization in distributor warehouses and construction sites. Expected impact: Guarantee the full functionality of the packaging, optimize internal production processes, and achieve a substantial increase in product visibility, rotation, and preference at the point of supply, enabling the internal sales team to close value-based sales against the competition.
• Digital Strategy and Demand Generation: Transform technical specifications into persuasive sales tools, creating and distributing high-value content (videos, images, catalogs, success stories) through Marketing Automation & Data campaigns, social networks, and digital business tools. Expected impact: Position the company as a thought leader in the construction sector, driving the constant acquisition of qualified leads and nurturing the digital experience of key profiles such as architects, construction companies, and distributors.
• Product Launches and Strategic Event Management: Comprehensively plan and execute the Go-to-Market of new solutions and seasonal promotional campaigns in coordination with the product area. Manage presence at industry trade fairs and organize proprietary events (technical workshops, plant visits, product demonstrations), maintaining fluid communication with agencies, suppliers, and internal departments. Expected impact: Achieve effective market penetration for new launches, the strengthening of strategic alliances, the translation of technical language into attractive commercial language, and the obtaining of direct market feedback for the development of future solutions.
• Market Analysis and Strategic Projects: Lead multidisciplinary projects oriented toward market research, sustainability, pricing strategies, and customer value management, actively monitoring construction sector trends, local regulations, and competitive movements. Expected impact: Guarantee a sustainable competitive advantage in the market through the perfect alignment of the business line with the global goals and guidelines of Group Marketing.