Marketing Technician

1. General information

Number of vacancies offered: 1

Department: Social Marketing

Company: Asociación Inserta Empleo

1. Description

Plan, coordinate, and execute the digital communication of Inserta Empleo, with special responsibility for social media management, content development and supervision, and the coordination of external providers linked to these channels. You will act as the operational link between the internal team and agencies or providers, channeling content requests, facilitating necessary information, reviewing and correcting proposals, and guaranteeing their alignment with the strategy, objectives, tone, and identity of the organization. Likewise, you will participate in the definition, validation, and monitoring of digital advertising and paid media strategies, managing the necessary access and supervising their correct execution and results. You will also assume the planning and management of email marketing and mailing actions, as well as the coordination of digital communication and marketing projects, ensuring their development, monitoring, and alignment with the various initiatives and audiences of Inserta Empleo.

• Participate in the definition and execution of the social media strategy, aligning it with the communication, recruitment, awareness, and positioning objectives of Inserta Empleo.
• Develop and manage the editorial calendar for the various profiles and projects, coordinating campaigns, institutional milestones, and central and territorial content.
• Manage social profiles, adapting content to each channel and audience and guaranteeing consistency with the identity, tone, inclusive communication, and accessibility criteria of the organization.
• Identify trends, formats, and opportunities that allow for improving the reach, interaction, and recruitment capacity of the channels.

2. Generation, adaptation, and supervision of digital content

• Propose, develop, and adapt content for social media and other digital channels, including texts, graphic pieces, videos, and interactive formats.
• Gather information from the various areas, projects, and territories and transform it into clear, accessible, and attractive digital content.
• Prepare briefings for external providers and review, correct, and validate their proposals, ensuring their quality and suitability for the objectives, audiences, corporate identity, and communication obligations of the ESF+.
• Act as the operational interlocutor with agencies and providers for social media, content, digital advertising, and email marketing.
• Receive, organize, and convey requests, facilitating the necessary information and coordinating priorities, calendars, deliveries, reviews, and validations.
• Participate in the planning and execution of digital communication and marketing projects, coordinating internal areas, territorial teams, and involved providers.
• Monitor work progress, resolve incidents, and guarantee compliance with established objectives, deadlines, and requirements.
• Participate in the definition, review, and monitoring of digital advertising strategies, validating objectives, audiences, segmentations, messages, creatives, calendars, and investment.
• Manage and supervise the access, permissions, and digital assets necessary for the execution of campaigns by providers.
• Coordinate email marketing actions, including the preparation and review of content, segmentations, designs, links, calls to action, and scheduling of mailings.
• Supervise the execution of campaigns and propose adjustments to improve their reach, traffic, recruitment, and conversion.
• Monitor the main indicators for social media, paid media, email marketing, and other digital actions.
• Review reports prepared by providers, detect deviations, and propose improvements in content, audiences, formats, channels, and investment.
• Prepare reports and collect metrics, materials, and evidence for the evaluation and justification of actions, especially those linked to programs co-financed by the ESF+.
• Stay up to date with the evolution of digital platforms, tools, and formats, assessing their application to the needs of Inserta Empleo.

1. Relationships

Hierarchical dependence: General Management | Social Marketing Department

• Social Marketing Coordinator: receives instructions and guidelines to develop their functions and reports on the monitoring, incidents, and results of the activity they manage.
• Territorial professionals: to know the strategic lines of care and the initiatives implemented that facilitate care for interested persons.
• Job seekers, participants, and potential participants of the programs: interaction through social media and other digital channels, attending to general inquiries, moderating conversations, and facilitating their referral to the corresponding channels and services.
• External providers and agencies: coordination, monitoring, and validation of services related to social media, content generation, paid media, email marketing, and other digital projects.
• Entities, organizations, and external collaborators: coordination for the dissemination of campaigns, projects, events, content, and joint actions.

1. Additional Information

Remuneration: €28,970.83 gross annual

Schedule: 39 hours per week

Contract type: Temporary due to IT