The English-language job board for Spain

Digital Advertising and Social Media Strategy Expert

On-site in Tres Cantos·Added 19 days ago

Línea Directa Aseguradora

5 open roles

Apply

Overview

Requirements

Have the right to work in Spain
Línea Directa Aseguradora doesn't mention sponsorship in the ad.
Work on-site in Tres Cantos
No relocation package mentioned.
Have 5+ years of experience
Mid-level role.

This job was automatically translated to English.

Requirements

What we're looking for

Between 5 and 8 years of experience at a major advertiser managing significant advertising budgets.
Deep and demonstrated knowledge of creativity, branded content, digital marketing, social media, and attention metrics.
Analytical capacity, strategic vision, and experience leading top-tier teams and agencies.
Human quality and professional ethics: A person with a solid foundation of values, humble in success, resilient, and who prioritizes well-being and respect within the team.
Cross-functional collaboration: Excellent communication skills and emotional intelligence to connect different areas.

Nice to have

Additionally, we will especially value if you have the following experiences and knowledge:

Empathetic leadership: Demonstrated ability to inspire, guide, and develop internal talent, fostering a work environment of trust and professional growth.

These are the qualifications we consider key for the position:

Education in Advertising, Brand Strategy, Creativity, Influencer Marketing, Digital Marketing, and Branded Content.

Education & certifications

🎓 Education and experience

The role

Are you passionate about designing digital content and social media strategies that connect with audiences, boost brands, and generate results?

You will be the person responsible for leading the evolution of the company's creative and advertising content strategy, driving its positioning, awareness, and impact in an increasingly dynamic and competitive digital environment. You will work to connect relevantly with millions of people through innovative campaigns, integrating creativity, data, media, and social media into a 360º strategy with a strong digital focus, ensuring the achievement of attention, engagement, and business objectives at all brand touchpoints.

What you'll do

Definition and evolution of the brand narrative, agilely adapting it to the new reality of media consumption: Guaranteeing coherence and consistency across all activations and advertising campaigns.
Coordinate with creative agencies the development of powerful concepts that connect emotionally with audiences, ensuring that creativity serves efficiency and the medium.
Devise the paid social media content strategy, ensuring brand relevance on key platforms (TikTok, IG, etc.) through native narratives and high-impact formats in order to build audiences and develop full-funnel campaigns.
Digital-first strategy: Supervise the media mix with a special focus on the digital environment, video platforms, programmatic, and new formats that capture consumer attention.
Investment optimization: Maximize the efficiency of the advertising budget through continuous and advanced KPI measurement.
Trend exploration: Proactively identify new disciplines, technologies, advertising platforms, and consumption trends to keep the company at the forefront as a major advertiser.

About Línea Directa Aseguradora

Línea Directa Aseguradora S.A. Its business model is based on direct contact with policyholders across car, motorbike, professional vehicle, home, health, pet and shop insurance. The company closed 2025 with €1,135 million in premiums, a portfolio of 3.8 million clients, and around 2,400 employees.

It is a listed Spanish insurer that reports to the CNMV (Spain's securities regulator), and it operates the brands Línea Directa, Penélope and Aprecio. Its careers section ("Trabaja con nosotros") advertises job openings and internships, with current roles spanning areas such as reinsurance, AI engineering, digital advertising strategy and claims handling. The "Línea Directa" brand is used under licence from the Direct Line Group, though Línea Directa Aseguradora is independent of that group.

Industry: Insurance
Employees: 2,400
In Spain: Tres Cantos, Madrid
Website: lineadirectaaseguradora.com

Good to know if you are moving

Línea Directa Aseguradora is Spain's first direct-sale general insurance company, serving individuals, the self-employed and SMEs across car, motorbike, home, health, pet and shop insurance.
The company closed 2025 with €1,135 million in premiums and 3.8 million clients, and employs around 2,400 people.
It is a listed Spanish insurer that reports to the CNMV, with published shareholder and financial information.
Its careers portal ("Trabaja con nosotros") lists job openings and internships, with current roles in areas such as reinsurance, AI engineering, digital advertising and claims handling.

All open roles at Línea Directa Aseguradora