Customer Marketing Manager

• Experience with Oracle CRM is a plus

• English Level: advanced

• Permanent contract
• Competitive salary based on experience
• Career growth and development opportunities

Important company in the agri-food sector seeks to incorporate a Customer Marketing Manager in Seville

Implement the Point of Sale Marketing strategy, developing programs adapted to the specific needs of each client and/or geography, in line with the guidelines defined by Strategic Marketing, as well as the adaptation and development of communication materials for own brand packaging, following the recommendations and approvals of the Brand Marketing area. Drive category growth with Private Label clients, as well as strengthen their brand.

Functions:

• Customer analysis: study of profiles, needs, and behaviors to design personalized strategies.
• Customer loyalty and experience: development and execution of strategies aimed at increasing customer loyalty and lifetime value through personalized campaigns (offers, discounts, rewards, etc.).
• Market segmentation: classification of the customer base into relevant groups to apply specific marketing actions.
• Communications management: design of direct communication strategies (email marketing, notifications, etc.) with relevant and timely messages.
• Internal collaboration:
  • Coordination with sales, customer service, and product to drive customer-centric initiatives and identify cross-selling and up-selling opportunities.
  • Collaboration with marketing on content generation (blogs, white papers, social media).
  • Preparation of the annual customer survey together with the commercial team, analysis of results, and reporting to management.
• Measurement and analysis: monitoring of key KPIs such as NPS, retention, and CLV to evaluate the effectiveness of actions.
• Market research: analysis of competition and trends, as well as identification of new customer acquisition and loyalty opportunities.
• Labeling development: coordination with Marketing, Quality, Sales, suppliers, and clients to ensure compliance with specifications and a correct brand image.
• Trade fairs and events: planning and organization of participation in fairs together with Strategic Marketing.
• Sector information: preparation and dissemination of commercial information, statistics, and relevant sector and regulatory updates.

• Important company in the agri-food sector
• Long-term project

• Experience in Customer Marketing or CRM (3-5 years)
  Experience in customer analysis, segmentation, and development of loyalty actions in B2B or B2C environments.
• Analytical skills and KPI orientation
  Experience working with metrics such as NPS, retention, churn, and CLV, with the ability to extract insights and propose actionable improvements.
• Campaign and direct communications management
  Experience in designing and executing email marketing campaigns, automations, and other personalized communication actions.
• Proficiency in CRM and marketing automation tools
  Practical knowledge of tools such as Salesforce, HubSpot, or similar, as well as experience in database segmentation.
• Customer experience and loyalty vision
  Ability to design actions aimed at improving engagement, loyalty, and the customer lifecycle (cross-selling and up-selling).
• Cross-functional coordination skills
  Experience working with sales, marketing, product, and customer service teams, coordinating projects and gathering market insights.
• Communication and organizational skills
  Strong written communication skills, ability to prepare reports (surveys, market research, management reporting) and organize initiatives such as fairs or events.